Mobile-only web traffic is growing extraordinarily fast. Many leading web publishers feel the growth, as consumers increasingly access website content from both desktops and mobile devices.
According to a new comScore report, mobile-only web traffic comprises at least 20% of the publisher’s total digital audience. What is critically important about this growing trend is that common desktop display advertising won’t be delivered to these mobile-only visitors. Their number in now the tens of millions.
| Top U.S. Properties by Mobile-Only Audience |
Total Digital Population |
Mobile-Only Visitors |
Mobile-Only Visitors as a % of Total |
|
| 1 |
Apple Inc. | 132,324 |
65,360 |
49% |
| 2 |
Pandora.com | 80,343 |
58,712 |
73% |
| 3 |
Amazon Sites | 167,954 |
52,866 |
31% |
| 4 |
191,243 |
46,123 |
24% |
|
| 5 |
Turner Digital | 120,568 |
40,576 |
34% |
| 6 |
Wikimedia Foundation Sites | 112,832 |
38,513 |
34% |
| 7 |
AOL, Inc. | 168,670 |
34,830 |
21% |
| 8 |
Glam Media | 124,070 |
34,652 |
28% |
| 9 |
Weather Company, The | 103,801 |
33,835 |
33% |
| 10 |
BuzzFeed.com | 61,767 |
33,196 |
54%
|
Using comScore MMX Multi-Platform, the top digital media properties were analyzed in terms of their Mobile-Only Audience. These are visitors that never viewed the property from a desktop.
About the above image: Mobile only visitors to Amazon by age.
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
 |
 |
