B2B Articles

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B2B

The Benefits of Website Personalization for B2B Companies

Amongst best-in-class B2B content marketers, 71 percent tailor content to the profile of the decision maker. – The Content Marketing Institute By 2018, 70 percent of B2B e-commerce sites will offer personalized features for customers. – Gartner By 2018, B2B companies with effective personalization...

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SEO

What Impact Will a Website Redesign Have on my Business?

As a digital agency specializing in web design and development, we hear this question a lot. And we get it – a website redesign requires time, money, and resources. Your company wants to be certain that your investment will have a tangible effect on your business--that the investment is worth it....

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Web design

Web Design Statistics For 2015

Statistics relevant to web design planning in 2015 Editor's note: You can view the up-to-date article, Web Design Statistics for 2017, here. This article features a collection of statistics relevant to the field of web design in 2015. We looked for statistics from surveys, studies, and industry...

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Web design

Web Design Best Practices for Financial Service Companies

Financial service companies cannot overlook the benefits associated with an engaging, customer-driven, and thoughtfully designed website. A compelling online presence can differentiate your company from the competition by communicating your credibility, trustworthiness, and authority in the...

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Web design

Is WordPress an Enterprise-level CMS?

WordPress is the world's top and most popular Content Management System (CMS), and the platform is used by about one-fourth of all websites across the globe. Additionally, WordPress is used for websites large and small--as it is highly adaptive to the needs of its users. Is WordPress an...

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Web design

Benefits of Shopify for eCommerce Startups

It’s a great time to be an e-commerce startup. According to AmericaCommerce, eCommerce is a $220 billion dollar market in the U.S. alone – and growing by nearly 17% every year. By 2017, online retail sales are predicted to reach $370 billion. Shopify for eCommerce Startups For many, the allure of...

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Web design

Why Nonprofits Should Invest More In Their Websites

Why Nonprofits Should Invest More In Their Websites The nonprofit landscape has changed quite a bit in recent years. Organizations can no longer rely solely on phone calls, mailings, and event marketing to raise money and engage new donors. Today’s nonprofits need to be innovative in their efforts,...

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Web design

Is Wordpress good for nonprofits?

There are numerous benefits of WordPress for nonprofits. At Ironpaper, we work hard to understand the needs of each nonprofit organization clients in order to make the best content management system recommendation. Wordpress is one of our favorites, and here are a few reasons why we love the...

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Lead Generation

Attracting micro-donations through nonprofit website fundraising

Nonprofits need to expand their fundraising efforts beyond targeting big money donors. Give some attention to people who can provide micro donations for your nonprofit and cause. These micro-donors may also help become advocates and promoters furthering your organization's reach and visibility....

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B2B

Benefits of HubSpot COS for Telecom Companies

The HubSpot COS (Content Optimization System) offers many perks for telecom companies across the board. From radio and television, to telephones to computer networks, satellites, and the Internet - the HubSpot COS can be highly useful for each kind of telco. This is all thanks to the unique blend...

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With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

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Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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