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Web design

5 Best Practices for Nonprofit Website Design

As a nonprofit, your website is critical to the organization’s long-term success. A strong online presence can help you raise money, engage new and existing donors, attract supporters, create media opportunities, and spread the word about your mission. As such, your website needs to be designed...

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SEO

6 SEO Best Practices for eCommerce Websites

SEO for eCommerce sites is a slightly different practice than SEO is for other websites. The basics are the same – companies of all kinds need to publish relevant content; target broad and long tail keywords; and earn quality links. However, eCommerce websites also need to take a few additional...

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SEO

Is a Website Homepage Important?

There was a time, not too long ago, when a company’s homepage was considered the most important page on their website. This is no longer the case. Today, homepages are increasingly less important, because online behavior has changed. Users now arrive on company websites through various links they...

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SEO

5 Corporate SEO Tips and Best Practices

A common misconception is that corporations and larger companies don’t need SEO. After all, they are already established, have a loyal customer base, and possess an expansive brand presence – what more could SEO possibly accomplish? The answer is quite a lot. The reality is that as long as big...

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B2B

Statistics on Marketing Personalization

Marketing personalization is becoming increasingly important for companies of all sizes, in all industries. Not only does it increase conversion rates with key audiences, it also allows companies to deliver the relevant and helpful user experience today’s consumers and B2B buyers expect. To that...

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Lead Generation

8 Donation Page Tips for Nonprofits

We partner with quite a few nonprofit organizations here at Ironpaper, and we know firsthand that your donation page has the power to make or break your fundraising efforts. Unfortunately for many nonprofits, donation websites and pages are often neglected, poorly optimized and suffer from bad...

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Web design

How to Select the Right Web Design Agency

The Internet has transformed the way we shop, connect, research companies, discover products, understand solutions, and do business. As a result, your company website is more important than ever before. It now plays a number of critical roles, including number one salesperson, top education tool,...

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Web design

The Importance of a Mobile Responsive Website

Responsive design is a way of designing and developing a website so the content, images, and site structure provide an optimal, seamless viewing experience across a wide variety of devices -- from desktops to tablets to smartphones. As of April 21, 2015, Google’s algorithm now incorporates a...

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SEO

5 Ways to Use Inbound Marketing for SaaS Startups

Inbound marketing is about attracting qualified leads to your SaaS startup by creating content designed specifically for your target market. It’s a strategy that focuses on being helpful and relevant over being disruptive and invasive. Once leads arrive at your site, your content, digital...

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Web design

What is the Best CMS for a Nonprofit Website?

A content management system, or CMS, is the administrative system of your nonprofit's website that allows your team to add, edit, and manage content quickly and efficiently. A CMS can make it easy for your organization to publish new pages, add news and ensure your website stays fresh and relevant....

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Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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