B2B Articles

B2B Marketing Insights

Web design

Corporate web design tips for 2014

There are many tools in the digital marketing arsenal for corporations and enterprises, but perhaps none as important as the corporate website. Websites play a role in lead generation, brand visibility, PR, customer nurturing, sales and sales nurturing, partner communications, internal...

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Web design

Best practices for website performance

Website performance is a critical part of user-experience, but many web designers forget many website performance best practices. Following these best practices for website performance can help to dramatically improve a site's user-experience, scalability and SEO. Website performance best practices...

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SEO

WordPress Multisites and their SEO Advantages

Not only is WordPress the leader when it comes to website management for small to medium businesses, but they have also created ways to make it easier for the user to build their search engine optimization. Creating multisites allows users to create a network of sites under one domain that can...

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Lead Generation

Email marketing for eCommerce

An email list is a powerful asset for eCommerce websites if not abused. Email lists can build brand advocacy, drive purchases and keep eCommerce brands in memory. Email has an ROI of around 4,300% (according to the Direct Marketing Association) 80% of people say they receive marketing messages...

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Web design

How To Write a Website Design Request for Proposal

Drafting a request for proposal for a website design project can be a tedious and dreary process. Companies seeking a vendor frequently write exhaustive checklists containing dry information and/or questions. While some of these arid details are often necessary, the RFP should not resemble...

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B2B

B2B marketing from visibility to retention

The B2B buying process tends to be longer than most B2C purchases. For this reason, it is vital to understand the B2C buying lifecycle. Here are the four components of the B2B marketing lifecycle: Brand visibility & reach Acquisition Conversion Retention Advocacy or loyalty Brand visibility (reach...

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SEO

Improve website conversion rates

Conversion rate is one of the most important metrics to measure on a business website. There are a number of factors that an organization can optimize to improve website conversion rate. Improve website conversion rates by optimizing these factors: Provide clear calls-to-action. Be clear in what...

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SEO

Best practices for coming soon websites

For new products or brands entering a market, it is often a good idea to launch a mini-site prior to a full-feature website launch. Coming soon websites are fantastic for many brands and business types. The purpose of "coming soon" mini-sites is to collect emails for interested users (or more fully...

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Web design

Key elements of a holistic brand strategy online

It's important for marketers and web project managers to understand what a brand narrative is. A brand narrative needs to be part of all content, communications and campaigns. This article provides a very high-level overview of some key elements within a holistic brand strategy. Key elements of a...

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SEO

5 ways to make blogging work for your organization

Since blogs can play a such crucial role in marketing. Here is a quick list of tips to improve blog marketing performance. Some of the benefits of blogging Increase of traffic from search engines Increased brand advocacy Improved traffic from social media Higher brand authority Lead generation 5...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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