B2B Articles

B2B Marketing Insights

SEO

How Do I Improve My Website’s Conversion Rate?

Your conversion rate is the percentage of visitors who arrive on your website and take the intended action, such as downloading a piece of content, making a purchase, or signing up for your newsletter. Improving your conversion rate is extremely important because it’s an affordable way to maximize...

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Lead Generation

4 Reasons Website Homepage Sliders are Bad for Business

Sliders are a widely used design feature on website homepages for businesses of all kinds. Part of their popularity is because organizations have a hard time making a decision on a single message to share with new visitors, lack the capability of personalization, lack a data-driven testing process,...

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Web design

4 Key Benefits of Using Hubspot with Shopify

There are a number of important benefits to be gained by integrating Hubspot marketing with your Shopify ecommerce site. When you use these two tools together, your company is able to leverage critical customer and purchasing data from your shopping cart with Hubspot’s powerful inbound marketing,...

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B2B

Defining a Business Strategy for Websites

Websites play a vital role in business today. For most companies, websites are the primary representation of a brand and their top lead generation engine. A website may live at the center of most marketing efforts, including top-of-the-funnel demand generation, lead generation, sales enablement,...

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SEO

5 SEO Best Practices for Enterprise Websites

Large enterprises have unique objectives when it comes to SEO. While smaller organizations are looking to educate people about their company, enterprises tend to have brand recognition already. Especially for large organizations in the rapidly advancing technology space, their goals are to maintain...

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SEO

8 Benefits of Google Tag Manager

Seeing as the marketing world is a buzz with talk of Google Tag Manager, or GTM, we’ve created the following resource to summarize what GTM Is, why it’s important, and the eight key benefits it offers to your organization. What is Google Tag Manager? Google Tag Manager is a free tool that...

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Web design

6 Marketing Hacks for Shopify eCommerce Websites

The marketing world is a buzz with its latest obsession: growth hacking. Known as the strategy that helped brands like Facebook, Uber, and DropBox achieve astounding growth during their start-up phases, growth hacking is the art and science of finding relevant ways to use your product, data,...

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Web design

Is WordPress a Good Choice for Education Websites?

WordPress is an excellent content management system (CMS) for education websites. In fact, a large number of colleges and universities around the world already employ WordPress for their sites, including Harvard Law School, Cornell University, MIT, Duke, Vanderbilt University, the University of...

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Lead Generation

7 Best Practices for Designing Event Microsites

Microsites are branded, one to three page websites, that are hyper-focused on a specific goal, campaign, or event. They operate as independent websites (sometimes on a temporary basis), however they are also distinctly connected to the organization’s parent site. Using an event microsite is...

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B2B

6 Landing Page Design Best Practices

Landing pages play a crucial role in making sure your inbound marketing strategy is successful. Landing pages are the culmination of your lead generation efforts. When visitors arrive on these pages as a result of your SEO, social media, PPC advertising, and content strategies, the job of the...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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