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SEO

Best Wordpress Plugins for Nonprofit Websites

Always on the lookout for ways to improve your nonprofits website and its performance? If the site is built on Wordpress, there are many great plugins to choose from. Each of these serve as a quick fix. When used correctly, they can help transform your nonprofit website into a powerhouse that reaps...

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SEO

7 Questions to Answer Before Launching a Company Blog

Launching a company blog is easier said than done. There are many questions to answer, and aspects to consider before moving forward. Extensive planning is crucial to the success of the blog. Why? Because most company blogs fail due to inconsistencies, regardless of the quality of content. With...

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Web design

Best Donation Tools for Nonprofits

There are many online donation tools available for nonprofits - how can one choose what’s best for their organization? We narrowed down a few great tools for nonprofits and donors alike. Not only are they affordable for nonprofit fundraising - they are also convenient for donors to use for their...

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B2B

B2B Digital Marketing Statistics

B2B marketers that embrace new techniques, strategies and technologies with digital marketing see big gains and cut through the chaos of a fragmented marketplace. Many CMOs of B2B companies grapple with the challenge of changing times. Many marketing departments are stuck in approaches from the...

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B2B

Build a B2B customer care program that drives retention and loyalty

B2B brands can build retention and loyalty by offering a customer support program. A customer care program does not need to be difficult to implement, but the best programs offer a mix of one-way and two-way communications that inform, inspire, educate and listen. B2B marketing is more than lead...

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B2B

Why your best salesperson is your website

The self-educating buyer In 2008, Roman Ray wrote, The Best Salesperson: Your Website, in Entrepreneur Magazine explaining how an business's best sales person is actually their website. The Internet has changed the way we shop Websites play a central role in the customer acquisition process. A...

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B2B

B2B marketing automation best practices

Marketing automation for B2B organizations can help potential buyers throughout the conversion process--from early stage to post-sale retention. CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get...

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Web design

How to block search engines in Wordpress

For websites in production, it is a good idea to block search engines from accessing your content and caching your website for search. Wordpress makes it easy to block Google and other search engines. To block Google and search engines in Wordpress Click on the "Settings" item in your left hand...

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B2B

Tips for B2B landing pages

Many prospects fail to view more than the first page they land on when visiting your website from an advertisement. If, upon this first impression, the prospect doesn't like what they see they will leave. Landing pages are direct and tailored messages for helping B2B organizations acquire leads....

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SEO

Defining digital advocacy for nonprofits

Why is digital advocacy important for nonprofits? Donations and soliciting volunteers are just two forms of support that nonprofit organizations can build online, but narrowly focusing on these two may cause a nonprofit to miss the true opportunities available to them online. 42% of online adults...

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With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

What are the biggest B2B challenges?

Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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