Web Design Statistics For 2015

Statistics relevant to web design planning in 2015

Editor's note: You can view the up-to-date article, Web Design Statistics for 2017, here.

This article features a collection of statistics relevant to the field of web design in 2015. We looked for statistics from surveys, studies, and industry predictions from the past couple of years that we believe are important for web design planning in 2015. This collection of statistics is meant to be helpful to companies and organizations planning a new website or making a case for the launch of an updated web presence in 2015.

"Google is the leading search engine with 64.4 percent market share in January 2015." -- comScore

"47% of people expect a web page to load in two seconds or less."  -- Econsultancy

The global number of mobile-only internet users from 2010 to 2015 (in millions). This statistic, from statista.com, shows an estimate of the global number of mobile-only internet users from 2010 to 2015.

The top competency for designers in 2015 by AIGA is:

#1: Top competency: Ability to create and develop a visual response to communication problems, including an understanding of hierarchy, typography, aesthetics, composition, and construction of meaningful images

The second top competency by AIGA for designers in 2015 is:

#2: Ability to solve communication problems, including identifying the problem, researching, analyzing, solution generating, prototyping, user testing, and outcome evaluation

"40% of people will leave a website if it takes more than 3 seconds to load."-- Econsultancy

"4 out of 5 consumers shop on smartphones." -- Comscore

"40% of people will choose a different search result if the first is not mobile friendly." --Skillcrush

The following graph depicts mobile app traffic share in the US by smartphone operating system by StatCounter. This graph is relevant to web design statistics as a responsive web design and marketing consideration.

"You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave." -- NN Group

Chrome is the dominant web browser in 2015 with 62.5 % market share

Internet Explorer Statistics in 2015

The Internet Explorer market share decreased from 88.0 % in 2003 to 8.0 % in 2015.

Mobile devices make up 5.01 % of the total web device market share.

The most popular screen sizes going into 2015.

• The most popular screen size for desktops in 2014 was 1440x900.
• The second most popular desktop screen size was 1600x900 in 2014.

"Once your page loads, users form an opinion in .05 seconds." -- Kinesis Inc.

"The number of global internet users passed 3 billion in early November 2014." -- WeAreSocial

"When it comes to the top 100 sites analyzed, only 11.8% of these sites use responsive web design." -- Akamai

"Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less."  -- Hubspot, January 2015

SOURCES:

• Web browser statistics from W3 Schools.
• Comscore, From Brick-and-Mortar to Mobile Click-and-Order: Which Retailers are Carving Out Space in the M-Commerce Market?, https://www.comscore.com/Insights/Press-Releases/2012/9/Retailers-Carving-Out-Space-in-the-M-Commerce-Market
• Skillcrush, 9 Mobile Statistics That Will Make You Learn Responsive Web Design, https://skillcrush.com/2014/11/11/9-mobile-statistics/
• Econsultancy, Site speed: case studies, tips and tools for improving your conversion rate - https://econsultancy.com/blog/10936-site-speed-case-studies-tips-and-tools-for-improving-your-conversion-rate
• NN Group, How People Read on the Web: The Eyetracking Evidence - https://www.nngroup.com/
• We Are Social, Digital, Social & Mobile in 2015, https://wearesocial.sg/blog/2015/01/digital-social-mobile-2015/
• Kinesis Inc, The Truth About B2B Web Design and Why You Should Invest in It, https://www.kinesisinc.com/the-truth-about-web-design/
• Akamai, Responsive Web Design Adoption, 2014, https://www.guypo.com/rwd-2014/
• Statista - https://www.statista.com/statistics/271389/number-of-worldwide-mobile-only-internet-users/
• Hubspot, The Ultimate List of Marketing Statistics, https://www.hubspot.com/marketing-statistics