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Music Streaming Services Continually Growing in Popularity

Streaming services, even if it’s just an awareness of them, are at an all-time high in terms of consumer demand. Even in 2013, audio streaming services in the US grew 32 percent, as listeners...

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72% of Companies Say Their Data is Fragmented

With the furthering advancements of the digital age comes a world of big data that provides companies with a staggering amount of information about their customers. But sifting through that data to...

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Global Internet Growth Shows No Signs of Slowing

Would you be surprised to learn that India has a larger internet population than the UK, Germany, and France combined? Or that the Philippines had the fastest growing internet population over the...

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Despite Rise in Mobile Email Opens, 30% of Marketers Don't Know Their Open Rate

Time and time again, statistics continue to show that mobile email marketing is most certainly not on its way out. In fact, it has accomplished quite the opposite. In April of 2011, email opens on...

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Digital Analytics Skills Gap, 2013 - 2014

With digital marketing flourishing in many sectors, businesses are reportedly raising their digital analytics and consultancy budgets to accommodate a wide variety of uses. Out of 1000 companies...

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Digital Marketing and the World Cup 2014

While many people both online and off have different opinions regarding the World Cup currently being held in Brazil, there is no doubt that the event will be regarded as one of the biggest social...

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Social Media Interaction, Not Just Presence, Important for Brands

Having a social media presence on multiple platforms may not be enough for brands anymore. Social media has turned the expectation of customer service into an instant need for many users. And when...

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How important is free shipping for consumers?

How important is free shipping for consumers? According to the 2014 United Parcel Service Pulse of the Online Shopper report, very. In a survey of 5,800 consumers who shop online, 58 percent of...

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52% of Online Adults Use Two or More Social Media Platforms

IPG Media Lab and 140 Proof recently teamed together to conduct a study on how many social media platforms consumers actually use. The study focused on the types of behavior users exhibited for each...

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Pinterest Still Gaining Ground Among Social Media Platforms

Pinterest has not only risen in popularity in recent years, but its popularity has also stayed steady while other social media platforms have faltered. The pinning website is not the only one to...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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