Tags: online advertising, business
Local searches resulting in purchases. New research from Google says that customers making local searches for items to purchase have a higher expectancy to visit the store and buy the item during the...
Tags: digital marketing, online advertising, business
With social media marketing becoming so popular over the past few years, is email marketing on its way out? Recent numbers from the Email Marketing Census 2014 suggest that this is not the case. In...
Tags: marketing
Global research and advisory firm Forrester recently released a study that looked at the user interactions of over 3 million users with brand posts on social media. Through studying roughly 2,500...
According to new numbers released this month, Google and other internet search engines have a major influence on a customer’s purchasing journey. Marketing research group Forrester approximates that...
Tags:
A new study by Grabyo found that real-time video has quickly become a major feature through social media. The company analyzed 2,500 clips released from major broadcasters onto social media between...
Tags:
Female Pinterest Users Still Active in Their Fourth Year Retention rates for users signed up with social media platforms often represent a far less percentage of active users. For example, both...
Tags: web strategy, analysis, internet
Rumble, a mobile publishing platform, recently released a study that looked at how users shared articles. What they found was that email is still the preferred method of sharing articles in...
Tags: marketing, online advertising, business
Positive Online Shares Result in Higher Purchase Incidence ShareThis, a social data and sharing tool, and the Paley Center for Media recently came together to examine the significance of high-rated...
Tags:
Increased Internet and Tablet Use from Older Adults A new study from Ofcom Adults’ Media Use and Attitudes Report 2014 indicates that adults, specifically people aged 65 and older, are accessing the...
Tags: business
Facebook is going mobile. As if Facebook didn’t already have a controlling lead over most other social media platforms, the social media giant has declared its new priority: dominating the mobile...
Trending Topics
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
IRONPAPER RESEARCH
See how your company stacks up in Ironpaper’s latest research report
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
 |
 |
