B2B Articles - May 29, 2014 6:13:45 PM
With social media marketing becoming so popular over the past few years, is email marketing on its way out? Recent numbers from the Email Marketing Census 2014 suggest that this is not the case.
In fact, the survey discovered that email marketing is to thank for 23 percent of businesses' total sales in 2014, which increased from 18 percent in 2013. Twenty-four percent of those surveyed also credited email marketing with 30 percent of sales, which increased from 18 percent in 2012. When speaking of ROI, 68 percent of companies surveyed ranked email marketing as ‘good’ or ‘excellent’, an increase of 3 percent since 2013.
Another study published in February of 2014 by Ascend2 discovered that 87 percent of companies regard email marketing as being ‘very’ or ‘somewhat’ profitable. The remaining 13 percent maintained their email marketing promotions were unsuccessful. The Ascend2 study also found that 68 percent of those businesses that ran email projects across specific regions around the globe (primarily Europe and the US) had an increase in their email register. In contrast, 25 percent said their email lists saw no change, and only 7 percent claimed their email list had decreased.
Of the companies surveyed, 70 percent said they felt their existing email marketing campaigns were successful enough to reach desired objectives. Seventeen percent said they felt their campaign to be very successful, and 13 percent said they felt their campaign was not successful.
The Ascend2 study also found that email marketing has been and will continue to be a changing landscape. Businesses are integrating new ideas and technologies into their campaigns, as the following numbers reveal:
Sources:
“Email is not dead. Here are five reasons it's alive and well.” 2014. Econsultancy.com
“2014 Email Marketing Industry Census now available.” 2014. Adestra.com
“Latest Report.” 2014. Ascend2.com
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.