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Millennials' Influence on Digital Marketing

Millennials, Generation Y, twenty-somethings, and thirty-somethings. Whatever they’re referred to as, they’re now statically the movers and shakers of social media. Reports from Crowdtap, a...

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Getty Images Makes Photos Available for Free

The internet’s major source for professional quality photos, Getty Images, has turned one-eighty on their adherence to charging licensing fees for anyone who wants to access their portfolio. The...

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Marketers Say They Don’t Have the Digital Tools to Succeed

A new study by 2014 Digital Trends says that B2B and B2C marketers are making changes on how they reach out to customers, but only 23 percent of marketers said they thought they had the tools to do...

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Budget Allocation to Mobile Spending Not a Priority

Despite mobile device technology playing an ever-growing position in the marketing endeavors of software and other technology companies, few businesses plan to boost their mobile spending over the...

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Bots, Fraud, and Digital Marketing

It’s no secret that there have been an increasing number of bots running about the internet in the past few years. There are a multitude of different bots for different uses; some are used for web...

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Can Russian 3G Networks Sustain Olympic Visitors?

With the opening of the 2014 Winter Olympics in Sochi, Russia only a day away, there have been concerns regarding how Russia will handle the enormous data traffic that will inevitably occur as...

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Nielsen reveals stats on digital vs television marketing

Nielsen Company, providing audience measurement systems through advertising, came out with a recent report that revealed the marketing growth or decline across the many different types of platforms...

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Digital Marketing and Gmail's Promotional Tab

Though social media has certainly risen in popularity in terms of digital marketing, email still seems to be the victor when it comes to usage and effectiveness. But when Google announced that Gmail...

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Slow Decline of Web Use on Mobile Devices

Those in digital marketing may need to consider (if they haven’t already) capitalizing on advertising not just in browser space, but in apps as well. With the continuing rapid influx of time spent on...

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Bots now outnumber humans on the internet

It may be slightly terrifying to note that you’re never truly alone when searching the internet anymore. Sure, hundreds of millions of people may be surfing the web at the same time you are, but...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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