B2B Articles - May 24, 2014 4:09:14 PM
According to new numbers released this month, Google and other internet search engines have a major influence on a customer’s purchasing journey. Marketing research group Forrester approximates that the internet will influence 50 percent of offline retail sales in the U.S. by 2017. That number translates to roughly $1.8 trillion in-store sales.
The internet’s influence and the correlating marketing numbers for recent years are as follows:
Studies show that online sales through mobile devices have also increased. In 2013, 8.2 percent of purchases were from a tablet, 5.5 percent through a phone, and 86.3 percent on a desktop. In 2014, purchases on a tablet equaled 10.3 percent, purchases through a phone 8.2 percent, and 81.5 percent on a desktop.
Google searches also boosted eCommerce transactions nearly 44 percent in Q1 2014. Twenty-four percent of purchases originated through organic searches, and 20 percent through paid search ads.
Consumers are also more likely to use search engines to research products while in store over any other method, as these numbers show:
YouTube plays a major role in consumers’ purchasing decisions, especially in comparison to television ads. Out of the consumers surveyed, 78 percent agreed that YouTube had a stronger influence in purchasing beauty products, 61 percent on YouTube’s influence for purchasing smartphones, and 73 percent for automotive vehicles. Forty-nine percent of surveyed consumers said that television ads had a greater influence when purchasing beauty products, 52 percent said the same for smartphones, and 60 percent for automotive vehicles.
Sources:
“How does Google influence the retail customer journey?” 2014. Econsultancy.com
“Q1 2014 Pulse US E-Commerce Update: Double-Digit Growth.” 2014. Blog.custora.com
“Forrester: Mobile Phone and Tablet E-Commerce to More Than Double by 2018.” 2014. Blogs.wsj.com
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.