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More Time Spent on Media than Sleeping [study]

Ofcom recently released a report about the communications market focusing on how we, the public, consume media. The study covered nearly 2,000 adults and 800 children and found that teenagers are the...

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Adults Spend Two Hours Daily on Mobile Web [study]

New numbers from GlobalWebIndex report that around the world adults spend an average of 1.98 hours per day on the mobile Web. The report utilized data from 1Q14 and 2Q14, which polled internet users,...

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Wordpress Is Preferred Website Building Platform [study]

A recent survey by 34SP.com studied 1,000 small business owners to determine their requirements, personal qualities, and habits in regards to their website development preferences. They found that 52...

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Brands See Large Revenue Growth Thanks to Pinterest

A recent study by analytics and marketing solutions provider Piquora states that Pinterest had a heavy hand in increasing their customers’ e-commerce revenue. Their stats show that referral traffic...

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As Ecommerce Grows, So Should Your Mobile Site

Businesses may not have the luxury of devoting minimal effort to their mobile ecommerce strategy. Sales revenue derived from mobile devices in both Europe and the US have increased from 2.2 percent...

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4 Simple Web Design Tips That Boost Traffic

Has your organization seen website traffic slow down? It might be time for a website design overhaul. Making sure you facilitate the right changes, however, can be a bit daunting for web design...

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B2Bs, Not Just B2Cs, Should Adopt Real-Time Marketing Practices

Many businesses have embraced digital marketing and social media marketing, but what if simply having a presence on the web is no longer enough? That’s what a new study from Monetate and Econsultancy...

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Mobile Ecommerce Growth and 'Webrooming'

Mobile ecommerce growth has exploded in popularity during the last few years. In 2010, ecommerce accounted for 3.5 percent of the traffic mobile devices saw. Today that number is at 36.9 percent,...

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Cross-Channel Marketing Approaches Should Be Prioritized [Study]

When it comes to integrating marketing ploys across multiple channels, a new study shows that 67 percent of digital marketers say it is their current priority. With almost 1,000 marketers...

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Data-driven marketing is a thing of the present

A measurement and analytics report conducted recently by Econsultancy and Lynchpin looked at the current era of data-driven marketing. The partnership studied nearly 1,000 digital analysts and...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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