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Retail websites had an impressive turnout this November

According to comScore Media Metrix, as the holiday season began this November there was an impressive turnout for retail websites. Of the top ten fastest growing categories of websites, retail...

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Square adds gift cards post-Starbucks

After landing a huge deal with Starbucks, it would have been expected for Square to slow down a little and enjoy it's victory. But no, Square is continuing to innovate. The company has recently...

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Mobile's weak eCommerce performance compared to tablets

Tablets have been powerful drivers of online commerce--lead by the dominant iPad and Kindle. Another great hope for eCommerce was mobile, which according to Kenshoo, an digital marketing technology...

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Holiday eCommerce sales powered by Pinterest

Retailers and eCommerce websites are increasing turning to social media to market their products and build relationships with consumers. Social media poses a few hopes for the eCommerce industry. For...

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New Google Shopping Makes Black Friday Irresistible

With the biggest shopping holiday of the year approaching Google has rolled out a slew of new features to the shopping aggregate tool, Google Shopping, to help make it easier to do all of your...

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Google launches eCommerce ads

Google is expanding their advertising product offering more directly into the eCommerce space with new shopping ads. This new Adwords functionality was built to reach online shoppers as they research...

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Paypal discovers offline retail

There's a certain kind of humor in Paypal discovering brick and mortar retail. The online payment processing company has set it's sights on offline retail, as it makes a push to become more...

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Tablets generate more web traffic than smartphones

According to Adobe's Digital Index Report, tablets generate four times the amount of web traffic than smartphones. Smartphones are simply more abundant than tablets currently. By the end of the first...

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Pinterest clone presented by China's Alibaba

Alibaba is replicating Pinterest for the Chinese market, which could pave the way for a new model of eCommerce in a powerhouse economy. The social shopping platform called Fa Xian looks a lot like...

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eCommerce shopping for 2011 holiday season hits $37.2 billion

By mid December of 2011, the US saw six of the largest eCommerce spending days during the holiday season. The holiday season of November and December in 2011 proved to be one of the largest ever....

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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