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Current Insights

 

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Online shopping and Black Friday

The web is becoming increasingly important for Black Friday shoppers. Many shoppers are showing signs that eCommerce is preferred to visiting physical stores, as indicated in a survey by Ipsos Public...

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Forecast for total eCommerce spending 2013

It is projected by MarketingLand that US eCommerce spending will exceed $200 billion dollars for the first time after the Q4 holiday this year based on 2013 figures from comScore. The news release,...

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Is showrooming a threat to retail profits?

Showrooming is the term used to describe the act of using mobile phones to do price comparisons, feature comparisons, check reviews or product details while in a physical store. Showrooming does not...

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The moment you think about it, the auto market wants to know

Soon remarketing will not be limited to just users surging the web on desktops. Automakers will be taking it to a new level by targeting consumers from the moment they think "hmm, I might need a new...

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Adwords expands product listing ads for mobile

Google has expanding their product listing ads (PLAs) for mobile devices. Product listing ads were first introduced to mobile devices in March, and now the Adwords team is launching an updated...

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Local retail products to show up in Bing's search results

Microsoft and Local Corporation signed a deal that would integrate the Krillion local product database into Bing's local search results. Local Corp. will provide local, in-stock product data from a...

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Amazon Mobile Associates API enables eCommerce in-app purchasing

The new Amazon Mobile Associates API allows web and app developers to sell products from the Amazon marketplace within their apps or games. Developers can now tap into the Amazon Associates database...

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Bing upgrades their user-experience for eCommerce search

Bing announced that it will be closing Bing Shopping, the product destination that runs on merchant product feeds from the Bing Merchant Center. The company instead is launching Bing Product Search...

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The influence of the web on offline shopping

The impact of Internet-influenced offline commerce is profound and must be a consideration of retailers. The US Commerce Department created an estimate to value ecommerce to be about 5.8% of Q2...

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eCommerce spending up YTD for desktop

Retail eCommerce orders for desktop expanded year-over-year by 16% in Q2 to reach $49.8 billion states ComScore. This expansion of eCommerce sales of 16% represents the 15th consecutive quarter of...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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