eyeIcon

Current Insights

 

Tags: ,

How the Web Influences Offline Sales

According to new numbers released this month, Google and other internet search engines have a major influence on a customer’s purchasing journey. Marketing research group Forrester approximates that...

rightArrow

Tags: , ,

Starbucks Unveils Tipping from their App

Starbucks, the coffee chain who is no stranger to debuting revolutionary business technology ideas, launched today on their app the ability to tip baristas. The company has long been pushing...

rightArrow

Tags: ,

Release of Google Shopping campaigns and API to aid advertisers

In February, Google released, out of BETA, the Shopping campaigns it had been testing with an exclusive group of advertisers. Google Shopping campaigns gives advertisers inventory and product feed...

rightArrow

Tags:

Biggest challenge for eCommerce business growth

Econsultancy and Neoworks partnered on a report that identifies integration with current and legacy systems is perhaps the biggest challenge when growing an ecommerce business. The findings are...

rightArrow

Tags: , ,

Millennials find inspiration for shopping through social networks

Friends' posts influence millennial social media users to make purchases, states a recent report from the University of Massachusetts Dartmouth Center for Marketing Research. Nearly 70% of millennial...

rightArrow

Tags: ,

Google’s Product Listing Ads exhibiting rapid adoption by marketers

Google’s Product Listing Ads are special search ads designed for eCommerce. The ads include features such as price and image inside Google search result pages. These Product Listing Ads experienced...

rightArrow

Tags: , , , , ,

How big is the tablet market in the US?

How many people own tablets in the US? A new study by the Consumer Electronics Association (CEA) sheds some light on tablet ownership in the US. About 44% of US online consumers owned tablets as of...

rightArrow

Tags: , , ,

Shopping cart abandonment emails help increase revenue for eCommerce websites

Shopping cart abandonment emails can be a vital tool in the eCommerce marketer's toolbox. Stated simply, cart abandonment emails help drive additional revenue and therefore should not be neglected....

rightArrow

Tags: ,

Ecommerce conversions from mobile and tablet

More than 60% of smartphone conversions come from email marketing. The insight comes from SeeWhy Conversion Academy, which analyzed more than 150 million web events in December 2013. The report shows...

rightArrow

Tags: , , ,

eCommerce is gaining on brick and mortar retail

Ecommerce impacts the revenue of brick and mortar retailers. Traditional retailers are losing share to eCommerce rapidly, and a recent survey by IBM sheds some light on this trend. The study,...

rightArrow

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin