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Web design

Boosting Content with Better Web Design

Web design has come a long way since the days of Geocities and scrolling florescent text. Now a muli-million dollar industry, web design has turned into one of the most lucrative ways to advertise and sell a product or service. Harnessing the current and upcoming web design trends is a great way to...

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Web design

Wordpress myth: Large organizations don't use Wordpress

Many organizations overlook Wordpress as a CMS option when researching options for their next-generation website. Sure, Wordpress is not the ideal tool for all website design projects, but what CMS is? One common myth is that large organizations don't use Wordpress. We see this as just untrue....

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SEO

Responsive website design is critical to email marketing

Websites & email marketing must be designed for mobile A report by Return Path on December 31, 2013 highlights the importance of mobile for email marketing. Over the 2013 holiday season, 51% of all emails were opened on a mobile device. Desktop had a mere 27% of email opens. Mobile responsive web...

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Web design

Wordpress plugins don't always play nice together

Not all Wordpress plugins are developed with mastery or utilize best-practices. Developers of all skill-sets are invited to contribute to the Wordpress community, but not all their creations are ready for prime-time. When planning to use a Wordpress plug-in for a business, ensure that you test the...

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Web design

Search specific categories in Wordpress

Did you know that you can build mini, focused search engines for Wordpress that search specific categories? You can transform sections of your website into individual blogs or topical sections. For websites with both breadth and depth of content, building a search function for specific categories...

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SEO

Blog content design to improve acquisition

The new year represents fresh beginnings. For a business, fresh beginnings do not happen automatically, but the perspective your team brings to the game, does help inspire, restore and renew. Additionally, updating brand assets help inspire employees, partners, customers and leads. One area we...

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Web design

Web design best practices: easy, clear navigation

Making it easy for a website visitor is essential for building a relationship. The combination of easy navigation with relevant content will help significantly reduce the number of visitors who bounce (or leave your site). Your web design navigational scheme needs to make sense to your...

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B2B

Landing page best-practices

Why are landing pages important for lead generation? Most business people view no more than one web page after clicking an advertisement online. Usually, if a prospect doesn't like what they immediately see, they click away. For this reason, B2B marketing teams need to be familiar with landing page...

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Web design

Best practices for tourism websites

Destination organizations are challenged with providing great information online in an era of information overload. In addition to providing great information, destination websites are also charged with demand generation, driving traffic to partners, engagement and capturing interested users....

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Web design

Benefits of Wordpress for enterprise websites

Wordpress is the most popular CMS on the planet. It is a great platform for small businesses, as well as enterprises. For enterprises, Wordpress is a great system for building blogs and websites on a tight deadline. There are numerous benefits to WordPress, beyond rapid web development, to justify...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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