B2B Articles

B2B Marketing Insights

Web design

10 Web Design Statistics

The practice of web design is a multi-disciplinary exercise. Designers might stand to benefit from adopting a consumer-centric approach that examines analytics, UX research, LEAN process, coding, aesthetics, interactive design theory, cybersecurity, marketing, and content strategy. Since websites...

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SEO

Best practices for coming soon websites

For new products or brands entering a market, it is often a good idea to launch a mini-site prior to a full-feature website launch. Coming soon websites are fantastic for many brands and business types. The purpose of "coming soon" mini-sites is to collect emails for interested users (or more fully...

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SEO

Product launch digital marketing

Many marketers understand that product launches don't always demonstrate their worth in the first year. For product launches, marketers need to create the proper buzz, educate about the product and build relationships. These activities need to be measured for performance, as iteration is a clear...

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B2B

Improving B2B website conversion rates

Websites often need to perform multiple jobs--from awareness and education to conversion. For B2B brands, websites can certainly be used to convert sales, and here are a few tips to help drive sales through website transactions. Be compelling. Encourage prospects to turn into customers by showing...

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Web Development

How to Decide Between a Responsive Website or a Native Mobile App

As the digital world continues to “go mobile”, today’s brands need to evolved their digital presences and take an analytical look at how to properly present themselves online. Considerations include where in the mobile world their constituents are and how to create the best returns. Key in that...

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Web Development

Twitter hashtags for tech jobs

Need to find a tech or web development job? Twitter hashtags are a great place to start. For one, it can be a great discovery mechanism for finding jobs in tech, web development, design, marketing and the digital space. Another reason is that social sharing helps to extend the visibility of jobs to...

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Web design

Developing a Wordpress custom post type

Custom post types allow developers to extend the Wordpress platform to allow for different types of content to plugins and themes. Simply stated, a custom post type is a special type of content defined by a web developer for a website. Web developers can define both the properties of that content...

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Web design

Drupal web design best practices

Drupal is a popular framework for developing robust and feature-rich websites. Below are a list of web design best-practices for Drupal. By following these best practices, you will improve the performance, security, architecture and maintenance of your Drupal websites. Drupal web design best...

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Lead Generation

Guide for launching enterprise websites

Often times, the launch of a website needs better planning. So much goes into the prior stages of design, development, testing, etc. The launch of an enterprise website can often feel like a by-product rather than a signature event. For this reason, many websites have awkward launches with clumsy...

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Web design

Getting started with the Wordpress Loop

Perhaps the most important thing to learn in Wordpress for a web developer is the loop. It's the backbone of Wordpress web design. The loop allows us to display any content from the Wordpress CMS and give that content form, structure and meaning. By using the loop PHP code, a web developer can...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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