Selecting a web design agency vs a freelancer What is better for your organization--a web design agency or a freelancer? The differences between the two many be significant, but the answer depends on your needs. The first step to answering this question is to begin to define your project. Start...
Many organizations spend countless hours scrutinizing the color palette of their website during the design process and completely ignore those elements critical to lead generation and business-critical metrics. Of those business-critical metrics are using analytics appropriately to gather...
Product pages for eCommerce and within websites can rank in standard web search, but there is an alternative and additional way to gain search visibility for products. Ecommerce businesses should explore the Google product feed, which is a datasource of all your product meta data stripped from your...
Today's websites are designed, developed and implemented with mobile in mind. Responsive Design, one of the more effective ways to approach designing websites for mobile devices, has quickly emerged as an important way to meet the need. Every decision made during the process of designing a website...
Using the APIs really aren't as hard to use as it might seem. Here's how to make use of APIs to do things like gathering data with little or no advanced programming. APIs can seem intimidating and can only be implemented by advanced web engineers. But, in reality many APIs are designed to be...
How to prevent scope creep on web design projects by Rachel Greene Anyone who’s worked on a web design project can probably look back at a project or two (or three) and wish they’d developed more finite project scope when the work first came to them. Having a well-researched, clear, and agreed upon...
Although social conversation, utilizing networks like Twitter, StumbleUpon and Facebook, have affected how we publish content online, blogging, and the integration of blog technologies, remains an important cornerstone of the web. Social networks help build audience and extend the reach of content,...
by Katelyn Campbell 1. DO - Know Your Audience and Design for Their Experience It is vital to know your audience. Design and develop your site with your users in mind, not just yourself. The users' perspective may be very different from yours, which includes making your site user-friendly. Users...
Healthcare web design best-practices Healthcare organizations are faced with expanded challenges as the internet becomes a vital and growing requirement for the industry. Pharmaceutical companies, providers, non-profits and caring organizations are all confronting new challenges instigated by...
It is clear that today's internet users spend significant time viewing websites through their mobile devices and that the percentage will only continue to grow. Today's websites need to be conceptualized, designed and developed with all devices, from desktop to tablet and smartphone, in mind....
by Jonathan Franchell, CEO of Ironpaper - For more tips and hacks: Need to remove a new line after h1 tags? Both web designers and SEO practitioners need to employ headline tags: H1, H2, H3 in several ways to improve web page structure and tag...
The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are skills marketers should...
Searching for a job in the marketing industry when you don’t have a degree in marketing can be discouraging, but getting a job without a degree is entirely possible. The industry is changing, and a traditional degree may not be necessary for all...
The software development market is competitive. Many organizations use sales development teams to attempt to hit their numbers. For most organizations, outbound lead generation isn't sustainable, and it often has diminishing returns if organizations...
By Nicky Capella, Content Strategist The role of marketing within an organization has undergone a significant transformation over the past several years. As businesses increasingly focus on customer experience as a competitive differentiator,...
2022 was a wild year for the job market. From on-the-spot offers to mass resignations, we saw a seismic shift in how employees articulated what matters to them in the workplace. Companies that offered limited flexibility lost out on talent, while...
The digital privacy landscape has been shifting more towards the individual's right to privacy for years, and digital marketers need to ensure they can work effectively without access to third-party data. Sam Ward, Associate Director; Tim Maurizio,...
Content marketers in 2023 will consider changing buyer behaviors, privacy concerns, and the need to measure content’s impact. We know that content marketing is no longer optional, but this method of reaching buyers will become increasingly important...
Consultants are in high demand as businesses adapt to a landscape reconfigured by digital transformation. Still, winning business in this environment requires effective marketing strategies that convey your value proposition. New business starts...
Just as technology continuously evolves, so does digital marketing for B2B technology companies. That's why SaaS, IT, and tech marketers must stay informed about demand and lead generation trends and how to convert prospects into sales...
By Chantel Hall, Marketing Content Specialist With the digital marketing revolution in full swing, there are more tools available to marketers than any team could need. When there’s seemingly a tool for every little task and activity, it’s hard to...
The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”
Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.
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