B2B Articles - October 12, 2013
Many organizations spend countless hours scrutinizing the color palette of their website during the design process and completely ignore those elements critical to lead generation and business-critical metrics. Of those business-critical metrics are using analytics appropriately to gather meaningful insights, having strong CTAs and designing clear calls-to-action. These two elements should be planned for and discussed early in the website design process, as they power success and growth for a business.
The lead generation potential of a website is directly attributed to compelling site content and having strong, clear calls-to-action. The coupling of these two elements are essential for the development of a lead-generation website.
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