B2B Articles

B2B Marketing Insights

Web design

Increase website lead generation with clear calls-to-action

Many organizations spend countless hours scrutinizing the color palette of their website during the design process and completely ignore those elements critical to lead generation and business-critical metrics. Of those business-critical metrics are using analytics appropriately to gather...

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SEO

An overview of Google Panda for website managers

Google has been updating it's search algorithm with an ongoing update called Panda, which was first released in February 2011 and is focused on delivering higher-quality websites to the top of the search results. Quality has always been a major factor of Google's search engine, which has been a...

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SEO

Using alerts to improve marketing campaign performance

Alerts are a reverse search engine content retrieval system. They monitor the web for a specific keyword over time and provide timely updates on the use of that keyword in blogs, news websites, social websites and other forms of online content. Alerts can be vital for both the marketing planning...

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SEO

Identifying great landing pages

A landing page is the page your website visitors "land on" when arriving at your website. A landing page could be your home page, or any other page receiving traffic in your website. A landing page may be the visitor's first experience of your brand, or landing pages may serve repeat visitors who...

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digital marketing

Setting up KPIs for website marketing

Understanding what your company needs to measure is a major step in the right direction for online marketing. In fact, digital and online marketing is special in that data can be so accurate and precise. Too much data can actually be very challenging for marketing teams that are incapable of...

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social media marketing

Social and Business. Tips for Getting All Employees Involved.

Adding social networking to a business model creates new dimensions to the daily workflow, including higher customer engagement, deeper insights, increased productivity, and new sales channels. But many organizations are still finding the transition to social business involvement challenging. Here...

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digital marketing

Benefits of email marketing for enterprises

Understanding the benefits of email marketing for enterprise campaigns Email marketing can be a very convenient and pragmatic tool for enterprise marketing, however the channel is often misused and even abused as a form of marketing communications. The cost-effectiveness, scalability and immediacy...

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Knowledge Base

Improve the Social Media Experience with Chrome Extensions

When discussing the various social networks and platforms today's internet users visit, we forget that it is the web browser that ties it all together. Most browsers allow plugins, extensions that allow direct connections to platforms, to be installed. There are a variety of Chrome extensions that...

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SEO

Designing for long-tail SEO

As an SEO best-practice, it is a good idea to design for more than a single permutation of a keyword. By designing an SEO strategy around a single keyword, you may miss out on other common queries and fall short on search traffic as a result. Consider a keyword strategy that utilizes long tail...

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social media marketing

Customer Engagement and 5 Ways to Evaluate its Effectiveness

The need for a well thought out, multi-channel Customer Engagement is more important now than at any time in our marketing history. Why? Because there have never been so many channels in which it's the customer that dictates the conversation, not the brand. Gone are the days when a 30 second...

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e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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