B2B Articles - October 02, 2013
Understanding what your company needs to measure is a major step in the right direction for online marketing. In fact, digital and online marketing is special in that data can be so accurate and precise. Too much data can actually be very challenging for marketing teams that are incapable of processing it all. Establishing key performance indicators (KPIs) early in the process can be a blessing for a marketing team--helping to sharpen the focus of the team and drive forward in a clear direction.
Key performance indicators (KPIs) are typically more than just the measure of general website traffic or visits. KPIs are typically aligned with business goals. Website conversions often serve as great KPIs because they tie to the top-of-the-funnel and connect marketing to sales.
Web analytics tools like Google Analytics help measure mostly anonymous website or web app traffic, but Google Analytics can also clearly measure conversions throughout a website. An example of a conversion could be the submission of an inquiry form or as specific as a product purchase through an eCommerce website.
It should be noted that a KPI is not the same as a conversion goal. A KPI is a general measure of your marketing progress or success. The measure of conversions over a month can act as a great KPI for some organizations depending on their business goals and needs.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.