B2B Articles

B2B Marketing Insights

SEO

SEO Checklist for Member Websites

SEO is a longterm process. Member websites have a unique advantage in some ways, in that they possess user-generated content (UGC). One of the clear opportunities of membership websites is that you can mobilize members to build search ranking for the website, helping to drive web traffic from...

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SEO

Optimizing a website for trust

Trust is an important factor for building website traffic. Visitors will make split second decisions about your website and brand based on trust-factors. Search engines will make split micro-second decisions based on trust-factors as well. Overall website trust Overall quality of your website...

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SEO

How non-profits should publish news

Rather than waste money by blasting journalists email boxes, consider tapping into your own support network to get the word out. In order to build support, it is vital for non-profits to create a voice. The web is a perfect place to develop this voice. We recommend that nonprofits make content an...

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social media marketing

Why arts organizations should blog

Arts organizations should be more like media companies. Arts organizations must extend their brands online to improve fundraising, engage audiences and build advocacy. A media company is a organization that publishes useful, interesting, entertaining or enlightening content in the hopes to attract...

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B2B

Web design tips for consulting company websites

Many consulting companies are plagued with websites that do not generate leads and poorly represent their brands. For many consulting companies, the company website performed some very critical roles, including lead generation, brand visibility, acts as a central hub for all marketing efforts,...

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Web design

5 Web Design Tips For Membership Websites

Membership websites or communities often need to perform two vital functions: attract and retain member engagement. A member website must be useful, interesting, easy and vision-aligned with the member base it represents. This article provides 5 tips for improving the performance of membership...

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Web design

5 ways to make website design projects more successful

Don't let the website design process kill the end-product. This happens to far too many organizations. There can be many reasons for website design projects to produce a far from superior results. For one, too many "cooks in the kitchen" can muddle and disarm the creative process. Another common...

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Web design

Design agency vs freelancer

Selecting a web design agency vs a freelancer What is better for your organization--a web design agency or a freelancer? The differences between the two many be significant, but the answer depends on your needs. The first step to answering this question is to begin to define your project. Start...

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SEO

5 ways to improve the SEO value of your blog

The craft of SEO is changing. Google is changing, and with it so is the market and practice. For one, search engine optimization can not be the act of winning for a single perfect keyword. The art and craft of SEO is not dying--it's transforming and search engines are doing a better job of showing...

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B2B

How to create B2B buyer personas

What is a buyer persona? Personas for marketing Why are buyer personas important to B2B marketing? Many marketing teams ignore the small planning tasks for creating B2B marketing campaigns. One of those often-ignored steps is the creation of buyer personas. Although missing this step may not be...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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