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Political campaign targeting by district in Adwords

Google released a new feature in Adwords to help political campaigns use their PPC ad service. Now Adwords supports targeting by Congressional District, and the tool is open to anyone from political...

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Is Android slipping? Multiple reports suggest so.

ComScore’s has found that Android’s growth is slowing down significantly, while iOS continues to gain share at twice Android’s rate. The research notes that Android does currently dominate with a...

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Mobile application developers are scooping up a vast amounts of data.

Two reports this week reveal the mobile apps are using large amounts of data. Advertising revenues is vital on the internet. Mobile apps are the internet's newest hot spot. And both reports nudge...

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Microsoft dispels age and gender for a reason; affecting marketers

Microsoft recently removed age and gender as targeting options for marketers and advertisers within their AdCenter program. The company realized and acknowledged that the gender and age data is...

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Instagram finds 80 million users who Like them

Instagram launched in October 2010. Originally, it was built for the OS Platform solely, but it has since expanded to Android in 2012. Also in 2012, Instagram was acquired by Facebook for 1 billion....

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Hackers find a way to control all iPhone apps at once.

Security on the iPhone continues to improve which is important for owners of Apple mobile products. Ironically it's good for hackers too. Apple's presence in the enterprise community continues to...

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Facebook Groups now show users who has viewed their posts.

The new feature is gradually getting rolled out like all of Facebook's updates.Facebook has started rolling out an update to Groups that allows users to view who has seen each post. Here's the...

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Fifty percent of web spam knocked out

A large, coordinated attack by web firms, Internet security companies and ISPs against the "the Grum botnet" may have resulted in an amazing victory. The Grum botnet was one of the leading email spam...

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Why Analytics are Important to Small Businesses

Small businesses are no different then their larger counterparts. Thy need to understand their audience, their site's visitors and their strengths. And they need to use social media. Customers are...

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Webmaster alerts for crawl errors

Google is now sending out Google Webmaster Tools alerts for crawl errors with websites. The alerts are organized into two categories: Website Error alerts for major site-wide problems URL Error...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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