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Segmenting by interest for advertising on Twitter

Promoted Tweets and Promoted Accounts on Twitter have a new tool that will help advertisers and marketing firms segment audience by interest. Interest targeting will probably go along way helping...

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Walmart brings its own version of search.

WalmartLabs, Walmart's technology lab, builds a search engine from scratch. Number one in ecommerce is their goal. WalmartLabs, which was formally Kosmix a technology start-up acquired by Walmart,...

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Google AdWords Geo-Targeting Expands with New Options

Google is evolving its already powerful AdWords platform by adding new geographical targeting options including making the switch to Nielsen designated marketing area (DMA) targeting for US metro...

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Perhaps Facebook should have copied Adwords for sponsored results

Web marketing firms will be exploring the new advertising product by Facebook--sponsored results. Although the new ads appear in search results, they do not reflect the approach that Google and Bing...

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Facebook unveils a new user-generated feature - Stories

Facebook, the massive social network of nearly 1 billion users who spends their day sharing their baby pictures, high school photos and vacation shots, is built on sharing. With all that sharing...

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Google adds 13 languages to voice search

Google just added 13 new languages to voice search. The language expansion required having to collect hundreds of thousands of utterances from volunteers, as well as solve many new engineering...

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Google wins local search in UK

Based on a study by Implied Intelligence, Google has the most accurate and thorough local search database in the UK. US reports also show the same results. Previously yellow pages websites like...

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How do we determine video quality

Companies such as Intel, Cisco and Verizon are pouring millions into research to improve the delivery of video over our cellular and wireless networks. The first goal of the Video Aware Wireless...

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AlienVault program shows where malware comes from.

Malware comes from hackers worldwide and their attacks are not confined to their own countries. Malware is spread a worldwide. Viruses, worms,and trojans are roaming the internet trying to gain...

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Report: 52 Pct Of Local-Mobile Search Clicks Turned Into Calls.

xAd, a Local-mobile ad network, has recently released a significant amount of data around the user habits of mobile search actions. The information is drawn from mobile sites and mobile applications...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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