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Internet Ad Revenue Total for 2011 $31B

A breakdown of Internet Ad Revenue Total for 2011: 2010 In billions 2011 In billions Year-over- year change* Search $11.7 $14.8 26.6% Classifieds, directories $2.6 $2.6 -0.7% Lead generation $1.3...

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Should "Do not track" be default, marketers think not

The Interactive Advertising Bureau (IAB) and the Digital Advertising Alliance (DAA) are both upset with Microsoft and their decision to make Internet Explorer 10 a "do not track" by default web...

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APIs cannot be copyrighted

A court ruled in the Oracle-Google Java lawsuit that APIs cannot be copyrighted. Previosuly a jury in the Oracle-Google case decided that Google violated Oracle's copyrights in copying the structure...

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Alerts regarding Chinese censorship

The NYTimes reports on a new software feature waged in the dispute between Google and The China Government over censorship. Each time a user does a search query that may be censored in China, Google...

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Penguin Update 1.1 Released

On the Friday of Memorial Day weekend, Google release it's first update to the new anti-spam and quality control system called Penguin. Like Panda, Google Penguin is focused on improving the quality...

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Paypal discovers offline retail

There's a certain kind of humor in Paypal discovering brick and mortar retail. The online payment processing company has set it's sights on offline retail, as it makes a push to become more...

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Google reports an 136% rise in rejected ads from 2010

In 2008, Google disapproved 25 million ads from it's Adwords program with an effort to reduce the amount of spam and click fraud. That number has grown considerably since. In 2011, Google disapproved...

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AdSense publishers gain new reporting features

Google has launched new reporting features for it's Adwords product for web publishers. One of the expansions to the reporting system within Adwords includes an “all time” stats feature, which allows...

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Verizon may sack unlimited data even for those with grandfather plans

Verizon may be trying to kill off all unlimited data plans even for "grandfathered" customers. This move will force existing and new customers to sign up for a tiered "data share" plan on its 4G LTE...

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Google may be dropping directories from search results

Search Engine Land reported that Google may be dropping directories from search listings. In a WebmasterWorld forum, website owners and designers have been complaining that a large amount of web...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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