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Political campaign targeting by district in Adwords

Google released a new feature in Adwords to help political campaigns use their PPC ad service. Now Adwords supports targeting by Congressional District, and the tool is open to anyone from political...

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Microsoft dispels age and gender for a reason; affecting marketers

Microsoft recently removed age and gender as targeting options for marketers and advertisers within their AdCenter program. The company realized and acknowledged that the gender and age data is...

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Instagram finds 80 million users who Like them

Instagram launched in October 2010. Originally, it was built for the OS Platform solely, but it has since expanded to Android in 2012. Also in 2012, Instagram was acquired by Facebook for 1 billion....

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Fifty percent of web spam knocked out

A large, coordinated attack by web firms, Internet security companies and ISPs against the "the Grum botnet" may have resulted in an amazing victory. The Grum botnet was one of the leading email spam...

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Webmaster alerts for crawl errors

Google is now sending out Google Webmaster Tools alerts for crawl errors with websites. The alerts are organized into two categories: Website Error alerts for major site-wide problems URL Error...

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Web designers get an updated Firebug

Firebug is a vital tool for web designers. Designers and developers access the tool right from their browser (as an add-on). It allows for a local manipulation of frontend code for websites, and...

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Games are Kindle's next obsession

Tablets are huge gaming devices. It is a natural progression for any tablet maker (even one focused so heavily on eBooks) to find a future in app and online games. Amazon is following the...

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Do you want analytics to go with that ad?

Marketing firms and advertisers have long wished that their Adwords accounts have analytics data inherently. Google is currently testing such a marriage of analytics and Adwords on a limited number...

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Google launches eCommerce ads

Google is expanding their advertising product offering more directly into the eCommerce space with new shopping ads. This new Adwords functionality was built to reach online shoppers as they research...

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Rotating ads new to Microsoft adCenter

Microsoft recently added a new feature to it's adCenter: rotating ads. The new ad display option will allow for either of the following options: rotating advertisements in a way that optimizes for...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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