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Survey Says Many Businesses Aren't Utilizing Behavioral Data

Digital marketing company Razorfish recently conducted a study regarding the use of behavior data by marketers. After surveying 685 C-suite executives, they found that 76 percent of marketers don't...

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Percentage of Female Social Media Users

Use of social media is increasing, and a significant portion of this growth has been driven by women. Research recently published by FinanceOnline revealed that women who use social media several...

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Mobile Apps Overtake PC Web Usage

For the first time in history, mobile applications have overtaken PC web usage. In January of 2014, smartphones and tablets were responsible for 55% of internet traffic in the United States. This is...

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Apple is Number One Desired Brand in Emerging Market Countries

According to a study run by Upstream and Ovum, Apple is the number one desired brand in Brazil, China, India, Nigeria and Vietnam. The study showed that consumers desired Apple, Samsung and Nokia...

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Percentage of active Google+ users

Weak engagement According to a report from We Are Social, The state of Google+, the monthly active Google+ users is only 35%. Google+ has seen extraordinary growth between Q4 2012 and Q4 2013--from...

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Top local markets for mobile penetration rate

Smartphones are two-thirds of the US mobile subscriber base. A recent report from Nielsen shows that the smartphone base may be a little higher: 67% as of November 2013. The Nielson study identifies...

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Americans as likely to own a desktop computer as to own a VCR

Some electronic devices have fallen out of fashion in recent years, according to a recent poll by Gallup. A new report called, Americans' Tech Tastes Change With Times, show how tastes change over...

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Paid search spending continues to grow YOY

A newly released report by IgnitionOne shows that paid search in the US continues to grow year over year. Looking at Q4 of 2013, search advertising spend grew by 12% compared to 2012. Much of that...

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On what device do people check email the most?

A new report by Return Path, Where, When and What We Checked Emails On This Holiday Season, sheds some light on email usage data trends. The Return Path report examined about 1.3 billion opened...

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Survey: corporate social media risk perception

According to a survey by Grant Thornton, Social media risks and rewards, 71% of the executives who participated said their enterprise was worried about possible risks posed by social media, but only...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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