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B2B print advertising sales are dropping

It has been a tough year for B2B print advertising sales. According to data by the Business Information Network (BIN) data from the Association of Business Media (ABM), sales declined by 4.8% last...

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Mixpanel Announces A Conference About Analytics.

Over the past year Mixpanel has grown, adding new customers and expanding the amount of data it tracks. They claim they analyze more than 15 billion actions a month. As they strive to better...

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There's a reddit user amongst us

According to a new study by the Pew Research Center’s Internet & American Life Project, 6% of online adults are Reddit users. Young men are especially likely to visit the website. Approximately 15%...

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The best last touch customer acquisition channels for eCommerce

A new study by Custora focuses on ecommerce last-touch customer acquisition channels--exploring the data of 72 million customers of 86 US retailers across 14 industries. The report analyzes which...

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How important is being on the top of Google?

A new study from Chitika, an online advertising network, demonstrates the significance of top search rankings. The top position in Google earns 32.5% share of web search traffic, which is about...

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Teen Twitter usage grows by 50% in a year

At a time when teenagers usage of social network has seemed to flatten, Twitter usage has grown by 50% in 1 year, according to a new survey conducted by the Pew Research Center’s Internet & American...

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Can Adobe predict the virality of Facebook posts?

Adobe recently launched a new predictive social publishing tool, Adobe Social, that helps marketers predict the ROI generated from a Facebook post before it goes live. Adobe Social explores social...

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When is the peak web browsing time of day?

Marketers of all varieties are ever in pursuit of greater context for advertising. Context can span from related interests, social connectedness, physical environment or time of day. A new report by...

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Before coffee is the iPhone

According to a new survey from IDC and sponsored by Facebook, 89% of 18-24 year old smartphone users pick up their mobile device within 15 minutes of waking up. And, perhaps more astonishingly, 74%...

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TV watching vs Internet multitasking

Americans are addicted to multitasking--even during downtime. A new report by Deloitte reveals that 81% of Americans are fuddling with something else while watching a home TV. And... that number is...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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