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Google may have hit one billion internet users worldwide

According to search analytics company, comScore, Google + Youtube may have hit one billion Internet users worldwide--beating Facebook in the process. Currently Facebook boasts 700 million Internet...

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Behavioral targeting now available to all advertisers on Adwords

Behavioral targeting will now be available to all Adwords users, which was a feature long-in-waiting for many advertisers. The search giant first launched a BETA version of this tool back in 2009,...

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Google Health Closes

Google Health is shutting down in January 1, 2012, after consumers failed to adapt the program in a significant way. The program was launched in early 2008. It was intended to give consumers control...

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Social media is a top website traffic driver for 78% of travel sites

The most recent report, L2 Digital IQ Index for travel, explored "digital competency" of travel brands and found that airlines and hotels were the most successful. One of the most fascinating points...

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IBM launches new project & product focusing on sentiment analysis of social media

Data analysis of consumer sentiment taken from social media is a hot market, and IBM is making strides to be an innovator within this market. The company is launching a new product called Cognos...

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New report shows increase in Bing usage tied to browser

A new report from Chitika, a data analytics company for advertising, shows a correlation between an increase in Bing usage and higher versions of Internet Explorer. Put simply, it seems that more IE9...

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Demographic filtering website for social videos

Youtube has launched a website that provides analytics on it's content for different geographic areas as well as across demographic groups. The new site Youtube Trends offers a number of filters for...

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Page level query data for Google Webmaster Tools

The website search analysis tool Google Webmaster introduced page level query data which makes the system more similar to Google's Analytics program. The new tool provides information about which...

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Web design perfection en-masse: making decisions based on evidence

A/B testing is a tool often employed by professional online marketers and web designers to perfect web pages based on performance data. These powerful tools can turn web analytics and key performance...

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Google Analytics Builds A Context Visually

Having a context to data can be quite helpful in understanding human behavior on a website. Google recently launched a new addition to it's very popular Analytics program that provides website owners...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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