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How do you make local marketing decisions?

A new survey by CMO Council suggests that many marketers are two times as likely to gather insights from field and business development teams than direct feedback and customer profiling (57% vs....

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Google Responds to Data Privacy Day

Every January 28th is Data Privacy Day in order to bring awareness to user privacy and protection of information online. Last week, Google released its bi-annual Transparency Report outlining...

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Teens triple mobile data consumption in last year

US teens have nearly tripled their mobile data consumption in the past year, according to a new study by Neilson that analyzed mobile usage trends among teens in the United States. In Q3 of 2011,...

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Web traffic for Internet Explorer drops below 50%

For more than a decade, Internet Explorer has claimed more than 50% of the Internet's traffic. For the first time, Internet Explorer's web traffic fell below 50% in October 2011. Microsoft's browser...

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Encrypted Google searches may obscure some referrer data in web analytics

Google will begin using SSL encryption for search queries when users are logged in to their Google accounts. This will have an impact on SEO and marketing analytics, as those encrypted searches will...

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Understanding how people use websites evolves with data visualization

One of the great benefits of web-based marketing and advertising is a business or organization's ability to understand the ad's performance or measure ROI. Even small businesses can utilize web...

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Facebook's timeline causes concern over web privacy

According to a recent USA Today poll, frequent Facebook users are less likely to be concerned about privacy invasion than less frequent users of the social site. The recent USA TODAY/Gallup Poll...

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How can I tell how much website traffic comes from Twitter?

There are some steadfast tools for helping to understand website performance and metrics. Google Analytics is a powerful choice for many businesses--as it provides enterprise level functionality at...

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Microsoft pushes greater interoperability between Hadoop and MS SQL

Microsoft is pushing for greater interoperability between Hadoop and SQL Server. These new connectors show Microsoft's commitment to the Hadoop open-source technology. These new connectors are:...

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Google to extend Google+ business tools for online marketing

By Q3 2011, Google will unveil new business tools for Google+ that will be much more sophisticated and contain better reporting and analytics features. Some businesses that decide not to wait may...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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