B2B Articles

B2B Marketing Insights

social media marketing

5 Engagement Marketing Tips for Member Websites

Managing a member website involves building internal (member) engagement as well as building external network engagement to build membership. Here are 5 engagement marketing tips for building awareness of your member network to drive membership. Use email to drive engagement around content....

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social media marketing

How to set up Twitter Analytics

While it seems all brands are using Twitter as part of their social outreach strategy, few seem to be accessing Twitter’s analytical side or, in some cases, using Twitter Advertising at all. It’s actually quite easy to set up and once configured a lot of great data will be available. So here’s how...

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SEO

Optimizing a website for trust

Trust is an important factor for building website traffic. Visitors will make split second decisions about your website and brand based on trust-factors. Search engines will make split micro-second decisions based on trust-factors as well. Overall website trust Overall quality of your website...

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SEO

How non-profits should publish news

Rather than waste money by blasting journalists email boxes, consider tapping into your own support network to get the word out. In order to build support, it is vital for non-profits to create a voice. The web is a perfect place to develop this voice. We recommend that nonprofits make content an...

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social media marketing

Why arts organizations should blog

Arts organizations should be more like media companies. Arts organizations must extend their brands online to improve fundraising, engage audiences and build advocacy. A media company is a organization that publishes useful, interesting, entertaining or enlightening content in the hopes to attract...

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B2B

How to create B2B buyer personas

What is a buyer persona? Personas for marketing Why are buyer personas important to B2B marketing? Many marketing teams ignore the small planning tasks for creating B2B marketing campaigns. One of those often-ignored steps is the creation of buyer personas. Although missing this step may not be...

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SEO

5 holiday marketing tips for retailers

As the season approaches, retailers of all shapes and sizes are in full swing preparations for the holidays. Tis the season to go from red to black! Top 3 Holiday Offer Campaigns Free express shipping Buy more, save more Post-holiday sale 5 holiday marketing Tips for retailers This holiday quick...

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social media marketing

Proactive Communications With Social Media

Social media can be used for more than PR and marketing campaign planning. It's power can reside in relationship development, insights and customer service, as well as SEO, PR, lead generation and other marketing initiatives. Relationships with prospects, leads, sales-ready leads, customers and...

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social media marketing

5 tips for designing a better eCommerce website

Ecommerce businesses are seated with numerous challenges and opportunities with the evolving web. Competition from established retailers as well as brand new start-ups can make for a dizzying array of challenges for eCommerce businesses. More than any other business, eCommerce organizations must...

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SEO

Find underperforming web pages to improve SEO

So often marketers focus on top performing website pages to maximize their return. Obviously giving the best-performing website pages a boost in search engine optimization, page title upgrades and more above-the-fold intrigue, a marketer can greatly improve the traffic and leads generated from...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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