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B2B

Google+ B2B marketing hashtags

Hashtags were used in 58% of nationally-run Super Bowl ads this year--setting a new record. Hashtags are becoming more and more important to marketers, as they connect conversations, users and content, as well as reveal trends. For marketing, hashtags help build exposure. Hashtags are to social...

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Lead Generation

Guide for launching enterprise websites

Often times, the launch of a website needs better planning. So much goes into the prior stages of design, development, testing, etc. The launch of an enterprise website can often feel like a by-product rather than a signature event. For this reason, many websites have awkward launches with clumsy...

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social media marketing

From Followers to Customers

Social media is a great way to reach out to potential customers as well as advertise your products or services. As it stands, global social marketing commerce earnings are expected to reach an estimated $30 billion by 2015. In the United States alone, 50 percent of businesses use social media to...

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SEO

5 Benefits of Remarketing

Remarketing allows marketers to display ads to visitors who've previously been on your website as they browse the Web. Remarketing uses programmatic buying to display ads on a broad array of participating websites. Within the Google ad network, a prospect who visited a brand website may see the...

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SEO

Blog content design to improve acquisition

The new year represents fresh beginnings. For a business, fresh beginnings do not happen automatically, but the perspective your team brings to the game, does help inspire, restore and renew. Additionally, updating brand assets help inspire employees, partners, customers and leads. One area we...

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social media marketing

Overwhelmed by digital marketing?

Easy and cost-effective ways to make a presence online AWeber, a global email marketing software provider, released a survey today on small business owners and marketers. This study indicated that 94 percent of small business owners and marketers declared online marketing to be very important for...

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social media marketing

4 ways to utilize Instagram marketing

Marketing across multiple social media platforms can be a chore to keep up with, but when used correctly, it can be an asset to gaining website views and building an audience. Instagram, for example, requires a bit of know-how to ensure that an account doesn’t run stagnant and useless....

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SEO

Start-ups: pressure for success can hurt you

Many start-ups face enormous pressure to succeed. This pressure causes many start-ups to adopt bad marketing practices, as they try to drive short-term sales, website traffic and build subscribers. At concern here is the adoption of bad practices like buying links, buying followers, joining link...

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Web design

Best practices for tourism websites

Destination organizations are challenged with providing great information online in an era of information overload. In addition to providing great information, destination websites are also charged with demand generation, driving traffic to partners, engagement and capturing interested users....

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Lead Generation

What Marketers Should Not Ignore in 2014

As we begin the year, a couple of trends stand out that marketers should consider in their practices. By now, it is fairly obvious (maybe cliché) to say that marketing is undergoing a constant state of disruption, but it is true. Taking note of evolutions in technology, practices, and user behavior...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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