B2B Articles - November 07, 2013
Social media can be used for more than PR and marketing campaign planning. It's power can reside in relationship development, insights and customer service, as well as SEO, PR, lead generation and other marketing initiatives.
Relationships with prospects, leads, sales-ready leads, customers and "fans" can help organizations fine tune their services and products. These insights are valuable, but for an organization to accomplish a true proactive communication methodology with social media, they must develop a robust process for social media marketing adaptation with buy-in from managers and directors.
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