B2B Articles

B2B Marketing Insights

social media marketing

The most popular mobile apps in the world

Twitter has a highly engaged mobile user base. Based on mobile application popularity, Twitter has begun to fall behind Google+ in around the world, according to a study by GlobalWebIndex. The study ignores third-party apps, as well as Gmail, which may have a greater effect on the study if they...

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social media marketing

“Which ad experience do you prefer?”: Content’s fight against media fragmentation

By Jennifer Kim Marketers today are faced with the challenge of moving beyond traditional media routes and reaching a consumer accustomed to choices and adjusted speeds. Technological advancements accelerate as consumer behavior is thwarted by media formats and simultaneous marketing impressions of...

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social media marketing

Using Facebook Apps Strategically to Meet Your Business Objectives

Facebook Applications are unique, extended Facebook experiences you can add to your Facebook Page to offer your visitors tailored experiences. They let you do all sorts of things on your Facebook Page like import a blog, offer a contest, collect user information, include ecommerce shopping and...

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social media marketing

Understand How Turn Your Facebook Page into a Facebook Presence

by Rachel Greene Although we have plenty of documentation (and even a movie!) that tells the tale of Facebook’s relatively small beginnings, it’s hard to imagine the social network behemoth as anything less than what it is today. With more and more people signing in every day, it only makes sense...

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B2B

Using Twitter for B2B marketing

Twitter is a hybrid between a blog and a social network. This "micro-blogging" website offers an API enabling web designers and developers to extend Twitter's services into an array of mobile apps, web apps and websites. This micro-blogging service allows users to publish and explore text-based...

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B2B

Build B2B brand awareness online, forget shortcuts

B2B marketers need to grapple with a variety of channels, devices and options when building a B2B marketing strategy for their organization. The emergence of new touchpoints and channels has only increased the complexity of a marketer's task. Marketers strive to simplify this task, but the wrong...

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SEO

Audience segmentation tools for building a better marketing strategy

When designing a marketing plan, defining your target user profiles is key. An audience can be comprised of unique and definable segments based on their online behavior. One example of a tool for audience segmentation analysis is Forrester's Social Technographics data that classifies consumers into...

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SEO

Search and social alerts to improve marketing strategy

Alerts are essentially a reverse search engine retrieval process. A web user creates an alert focusing on a keyword or keyphrase, and as the web crawler finds instances of that keyword, a notification is sent. Most alert systems only create a notification if the finding is new or matches a preset...

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SEO

Common KPIs and metrics for analyzing website performance

As an analyst spends time with data for a particular website, new and more complex insights will "jump out." If you care about web performance, spend time with the data to better understand potential trends and opportunities. Web performance insights can be vital for website owners, managers or a...

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B2B

Value of audience segmentation for marketing

Both B2B and B2C marketing can benefit from audience segmentation for analytics reporting. Market segmentation is exactly the opposite mentality from mass marketing. In mass marketing, an agency would send the same email or message to a large group, and segmentation allows for targeting smaller...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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