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Google Analytics default search engine list updated

Google Analytics has a default search engine list used for tracking a website's progress with organic search ranking. A webmaster or user can add a new search engine to that list manually, but every...

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StumbleUpon undergoes massive redesign and rudely introduces iFrames

StumbleUpon has recently undergone a massive re-design of their core site. Of all the significant changes, one stands out above the rest. The social site removed direct website links, and instead...

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Twitter rolls out a self-service option for web advertising

Twitter has been supported by hundreds of millions of dollars of funding, which has allowed it to refine it's revenue generation tactics without becoming heavy handed and harming user-experience. The...

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Too many ads on a website could soon hurt your SEO

Google has been pushing hard lately to improve the quality of it's listings. Two major updates to it's ranking structure, Panda and Freshness, have recently kept SEO companies on their toes. Google...

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Extending a brand's presence on Google Plus with social sharing tools

Google just introduced businesses to their Google+ social network with a new tool called Pages. Now, brands and companies can represent themselves online using the new social network, in a manner...

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A change in Google's algorithm affects 35% of websites

Google just implemented one of the largest changes to it's search ranking system--a change that affects 35% of all websites and search queries. Google makes more than 500 changes to its algorithm...

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Competition data in web analytics just got black and white

The Keyword Ranking tool for competition data in Google Analytics has just become more streamlined. The bar scale graphic which used to depict the competitiveness of a search keyword was replaced...

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Encrypted Google searches may obscure some referrer data in web analytics

Google will begin using SSL encryption for search queries when users are logged in to their Google accounts. This will have an impact on SEO and marketing analytics, as those encrypted searches will...

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Understanding how people use websites evolves with data visualization

One of the great benefits of web-based marketing and advertising is a business or organization's ability to understand the ad's performance or measure ROI. Even small businesses can utilize web...

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Bit.ly's new social search platform allows tracking and classifying mini-links

Bit.ly is the leader in shortened URLs. Their URL mini-fying service provides new, smaller URLs to 80 million websites each day. The company is now expanding their service offering to include the...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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