Tags: marketing, online advertising
The Interactive Advertising Bureau (IAB) and the Digital Advertising Alliance (DAA) are both upset with Microsoft and their decision to make Internet Explorer 10 a "do not track" by default web...
On the Friday of Memorial Day weekend, Google release it's first update to the new anti-spam and quality control system called Penguin. Like Panda, Google Penguin is focused on improving the quality...
Tags: marketing, online advertising
Google has launched new reporting features for it's Adwords product for web publishers. One of the expansions to the reporting system within Adwords includes an “all time” stats feature, which allows...
Tags: marketing, online advertising
About 36% of UK businesses use Facebook to attract new customers according to data from Basekit, a website template service company. This hugely concerns local business directories such as Yellow...
Microsoft seems to be launching a new advertising feature a day lately. Quite a few of the newly launched features stick out. This may perk up the ears of many marketing professionals and SEO pros....
Tags: marketing, online advertising
According to Kantar Media, US PPC advertising was 6.4% lower in Q4 2011 than one year prior. The drop in online advertising may be attributed in a large part to a drop in spending among financial,...
Google just updated their Webmaster Tool crawl errors, which inform designers and webmasters of problems Googlebot encounters when trying to crawl a website. This tool has become a staple for many...
Tags: marketing
In preparation for it's IPO, Facebook has been focusing on strengthening it's advertising business. Advertising is one of Facebook's primary revenue sources. Facebook's latest release is a tool...
LinkedIn just launched a "follow company" button that can be installed in a company's website or marketing materials. Very much akin to the Facebook Like button, this new "follow company" button will...
Tags: marketing
As marketers manage numerous campaigns using the Google Analytics website, it could get quite tiresome inputting duplicate data in the process of creating campaign after campaign. Google introduced a...
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