B2B Articles - Nov 5, 2011 11:31:43 AM
Google just implemented one of the largest changes to it's search ranking system--a change that affects 35% of all websites and search queries.
Google makes more than 500 changes to its algorithm every year. Such changes are often small, and do not affect a large swath of the search market. This change is different. Almost any astute searcher may see SERPs affected by the change in algorithm.
The goal of the recent update was to improve the timeliness of data within Google's massive cache. Originally the search engine was focused on listing websites that were, often times, years old. As social media and online interactions grow faster and faster, the desire for timeliness and speedy, breaking news and status updates is making the search giant a little obsolete. Google is taking action by focusing on including data that includes everything from 10 year old website pages to second-by-second updates--similar to Facebook and Twitter. People often use the Web as a real-time news feed, and Google sees the longterm value in this trend.
Tel 212-993-7809
Ironpaper ®
10 East 33rd Street
6th Floor
New York, NY 10016
Map
First-party data marketing
SEO for B2B
Customer journey strategy
ABM Agency
Marketing for IoT Companies
HubSpot Implementation
B2B Product Marketing
Measurable Marketing
IoT go-to-market strategy
IT Marketing
HubSpot for ABM
Go to market strategy
Technology Marketing
Marketing for IT Companies
ABM Campaigns
B2B lead generation
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.