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Privacy concerns online impact business negatively

Privacy concerns plague social media usage. According to recent research by TRUSTe and Harris Interactive, 92% of US web users worry about their privacy online. This worry affects business...

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How does Facebook make money?

Facebook is the world's largest social network. Recently Facebook has reached a new milestone with mobile advertising generating 53% of it's revenue. This data comes from Facebook's recent earnings...

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Improve B2B webinar marketing: HubSpot integrates natively with GoToWebinar

For B2B marketing, webinars can be a powerful tactic for lead generation, lead nurturing, sales nurturing and demonstrating the leadership of your brand or product. Webinars are a tried and true...

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Yelp Consumer Alerts getting more serious

There is a lot of controversy surrounding the reviews of local businesses on Yelp. One of the major concerns is the posting of fake reviews. Some businesses try to game the system by posting...

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Americans as likely to own a desktop computer as to own a VCR

Some electronic devices have fallen out of fashion in recent years, according to a recent poll by Gallup. A new report called, Americans' Tech Tastes Change With Times, show how tastes change over...

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Virginia court ruled against Yelp's privacy protections

A state court of appeals in Virginia has decided that Yelp must disclose the identities 7 Yelp accounts that were involved in anonymously posting critical reviews of an Alexandria, Virginia carpet...

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Top priorities for email marketing in 2014

Email marketing is positioned for an increased budgets in 2014, according to a new study by StrongView. [M]arketing budgets will remain healthy in 2014 - StrongView 2014 survey The study, 2014...

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Google launches +Post Ads for Google Plus

Google has taken it's first step at monetizing Google Plus. The first ad unit built for the social network will not run inside the platform. Instead, +Post ads will allow brands to turn their Google+...

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Inaccurate prospect data hurts B2B organizations

A new report by the CMO Council reveals that 79% of B2B marketers feel their prospect data is inaccurate and needs improvement. Only 16% of those polled feel that their prospect data is reliable,...

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Forecast for total eCommerce spending 2013

It is projected by MarketingLand that US eCommerce spending will exceed $200 billion dollars for the first time after the Q4 holiday this year based on 2013 figures from comScore. The news release,...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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