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Study Indicates Only 11% of Top Companies Use Responsive Design

A new report for the Interactive Advertising Bureau (IAB) indicates that very few company’s websites are designed and coded to be Responsive. Responsive Design, which has emerged as the most...

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Discounts drive in-store purchases

Promotions and discounts are a powerful tool for retailers, and with Black Friday just around the corner, an online survey conducted by Synquera may be an interesting reminder of how to spawn...

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Shopping for blush on the 7 line

Vending machines are popping up everywhere from airports to sidewalks, and L'Oreal is taking them to the subways. If you happen upon the Bryant Park station starting Monday, November 4th you'll be...

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A whole new way to eBay

Taking a cue from sites like Pinterest and Wanelo, eBay has launched a host of new features including curated collections and the ability to create a profile and follow users. An exciting new way to...

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The new evolution in television: Twitter partners with Comcast

Spoiler alert! Twitter is partnering up with Comcast and NBCUniversal to take advantage of the platform millions of users who are posting spoilers, expressing confusion outrage and sadness while...

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Survey: corporate social media risk perception

According to a survey by Grant Thornton, Social media risks and rewards, 71% of the executives who participated said their enterprise was worried about possible risks posed by social media, but only...

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Do you have a formal content marketing strategy?

Skyword released the results of new study that found that nearly half of their participants have a formal content marketing strategy. Yet, of this group, only 25 percent are measuring the results of...

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Digital ad spend to focus on direct response and branding equally

Digital ad spend in the US is currently more heavily focused on direct response than branding, but according to an eMarketer report, Making Sense of Blurring Channels Marks the Latest Key Digital...

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B2B print advertising sales are dropping

It has been a tough year for B2B print advertising sales. According to data by the Business Information Network (BIN) data from the Association of Business Media (ABM), sales declined by 4.8% last...

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Local retail products to show up in Bing's search results

Microsoft and Local Corporation signed a deal that would integrate the Krillion local product database into Bing's local search results. Local Corp. will provide local, in-stock product data from a...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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