Privacy concerns plague social media usage. According to recent research by TRUSTe and Harris Interactive, 92% of US web users worry about their privacy online. This worry affects business negatively.
The largest areas of concern for online privacy are (listed in order of concern):
76% are more likely to check websites and apps for a privacy certification or seal, which shows the importance of website trust-factors. These trust factors include clear privacy policies, design, technology and affiliations of a brand.
Privacy concerns also appear to be on the rise across these popular online activities listed above. With mobile, privacy concerns focus on mobile app usage. About 85% reporting some worries this year moves the level of concern up 8 points from the previous year.
Negative impact on business
SOURCE: Survey conducted online by Harris Interactive on behalf of TRUSTe, Inc. (December, 2013)
B2B Marketing and Growth Agency.
Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.
 |
 |
