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Suggested Ad Units gave line item approval process to advertisers

The latest update to the web advertising platform, DoubleClick for Publishers (DFP) API, introduces SuggestedAdUnitService, which simplifies the process of getting and approving capable ad spaces on...

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Kindle Fire is a tablet contender

It was expected that Amazon's latest tablet device would do well based on presale numbers. But, according to market research firm iSuppli, the Kindle Fire is doing extraordinarily well. In fact, the...

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Which converts for ecommerce better--mobile or tablet?

Mobile conversion rates are not as strong as tablet conversion rates according to a new report by Monetate, a cloud-based metrics platform. The study monitored traffic and purchases from Thanksgiving...

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Twitter rolls out a self-service option for web advertising

Twitter has been supported by hundreds of millions of dollars of funding, which has allowed it to refine it's revenue generation tactics without becoming heavy handed and harming user-experience. The...

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Youtube refocuses it's interface design with a new emphasis on channels

Youtube's new homepage and interface design, besides having a new color scheme, places more emphasis on channels, trends and the social element of video content, which is shows Google's focus on...

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Could Amazon Prime Face Stiff Competition?

Amazon Prime offers it's customers free shipping after paying a yearly membership of $79. The idea is quite fantastic--as it encourages it's buyers with a loyalty program with perks beyond just the...

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Record levels of web video usage in October

October was a big month for Youtube. Online video viewership was at an all time high for the social video website. Youtube set a new record of 20 billion views for a single month. Basically that is a...

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Cyber Monday gives eCommerce websites their own sales holiday

Cyber Monday is an artificial shopping holiday designed to give the eCommerce market a boost in sales similar to that of Black Friday. Last year was the first time that Cyber Monday was the largest...

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Thanksgiving a big boost for mobile web traffic

Initial reports from US eCommerce websites reveal that web traffic over the Thanksgiving holiday period was up 160% from last year. With the economy in such an unfavorable position, many are looking...

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UK product reviews, a common occurrence, it seems

The British seem to be a bit more keen on product reviews than US Internet users. According to a new survey from Lexis and digital outfit Beyond, nearly half of UK users have reviewed a product...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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