UK product reviews, a common occurrence, it seems

The British seem to be a bit more keen on product reviews than US Internet users.

According to a new survey from Lexis and digital outfit Beyond, nearly half of UK users have reviewed a product online compared to 33% in the US.

UK users are more likely to purchase a product after engaging with brands online. Nearly half, (43%),  were influenced to make a purchase compared to 31% in the US.

Also in the survey, one of five, 20%, of both US and UK consumers were prompted to share a recommendation after engaging with a brand.