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App developers using Google+ get boost with SEO

In February, Google launched Google+ sign-in for web developers. The feature relies on Google's API and allows anyone sign into a site or app using a Google+ account. Google is now making use of the...

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High interest in mobile location-based advertising

Mobile location-based advertising that rely on geo-fenced strategies are becoming more popular and finding success with consumers, a survey from CouponCabin.com states. According to a new survey...

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Facebook supports developers with mobile upgrades

At Facebook's Mobile Developer Conference in NYC, the company will be announcing new ways that they plan on supporting web developers in their evolution of their mobile platform. The Facebook mobile...

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For many marketers, email and mobile are not integrated

Digital marketing works best when you connect channels. For many marketing pros and agencies, the majority of a marketing budget is applied to the top two integrated tactics: email with website or...

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Smart mobile device users are addicted to Facebook and other apps over surfing

Mobile and tablet users with Android and iOS devices spend an average of 2 hours and 38 minutes per day on their devices. A new report by Flurry Analytics, Flurry Five-Year Report: It’s an App World....

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Most businesses lack mobile optimization for email marketing

A new report co-created by Econsultancy and Adestra tells the story of company marketers who struggle with adopting a mobile optimization strategy for email campaigns. According to the report titled...

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When is the peak web browsing time of day?

Marketers of all varieties are ever in pursuit of greater context for advertising. Context can span from related interests, social connectedness, physical environment or time of day. A new report by...

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One quarter of global search ad clicks result from Baidu

Baidu dominates web search in China, and because of it's dominant position there, it owns roughly one quarter of global ad click search volume within Q1. The global search engine market for ad...

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Many small and medium business websites never find their place in search

According to a study by vSplash that audited of 3.9 million US small and medium business websites, approximately 26.4% of SMBs are no where to be seen web searches due to the fact that SMB websites...

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Survey points to importance of mobile responsive web design

In a new report called the 2013 Email Marketing Benchmark Report, MarketingSherpa asked marketing agencies and professionals about new email marketing developments for 2013. Their question was...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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