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Smartphone Ads are Not the Answer

Smartphone display ads are two inches wide and one-third of an inch tall, not much room for effective advertising. “Size absolutely does matter,” says Christine Chen, director of communication...

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Games are Kindle's next obsession

Tablets are huge gaming devices. It is a natural progression for any tablet maker (even one focused so heavily on eBooks) to find a future in app and online games. Amazon is following the...

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Should businesses care more about tablets than smartphones by 2013?

Smartphones have certainly been more of a concern than tablets for businesses, so far. New data from the Adobe Digital Index shows the possibility of tablets beating smartphones by as soon as 2013....

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Could Microsoft be cooking up a tablet?

For years Microsoft and Bill Gates criticized Apple for creating computers soup to nuts and not relying on partnerships. They saw Apple's approach as fundamentally flawed. Apple was on to something...

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Tablets generate more web traffic than smartphones

According to Adobe's Digital Index Report, tablets generate four times the amount of web traffic than smartphones. Smartphones are simply more abundant than tablets currently. By the end of the first...

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Smartphone users love social networking apps

Nearly three quarters (73%) of smartphone owners use a social networking app every day. On a weekly basis that number expands by another 19% according to a study by Lightspeed Research. Tablet owners...

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Microsoft teams up with Nokia for mobile

Microsoft has landed a great victory with Windows Mobile. Nokia has decided to adopt Microsoft Windows Phone as it's primary smartphone strategy. In Q4 of 2011, Nokia became the leading vendor of...

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Tablet IE just says no to Flash in favor of HTML5

Apple has waged a very public war with Flash on the mobile battlefront. Flash is losing, severely. Microsoft has followed suit, but proclaiming a plugin-free mobile tablet OS. By not supporting...

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Mobile security health poor in Europe, Morocco and Thailand, researcher finds

Recently, a mobile security expert, Karsten Nohl, revealed that many mobile network operators provide poor security for consumers againstunlawful surveillance and identity theft in Europe, Morocco...

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Paypal testing mobile payments

Paypal is testing mobile payments in Sweden using using NFC (Near Field Communications) stickers. Paypal is testing the system using both Android and iPhones, and their goal is to deploy the system...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

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