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B2B Articles - May 6, 2012 9:24:53 PM

Smartphone users love social networking apps

Nearly three quarters (73%) of smartphone owners use a social networking app every day. On a weekly basis that number expands by another 19% according to a study by Lightspeed Research.

Tablet owners seem to be less interested in social networking apps. About 32% of tablet owners use a social networking application. There interest focuses more on business apps (63%) and finance/banking apps (56%).

Mobile app usage by type

Another interesting fact from the survey was that about 48% of mobile users say they have a combo of free and paid mobile apps for their device. iPhone users tend to have the highest ratio of paid apps vs. Android users.

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