eyeIcon

Current Insights

 

Tags: , , , , ,

Privacy concerns online impact business negatively

Privacy concerns plague social media usage. According to recent research by TRUSTe and Harris Interactive, 92% of US web users worry about their privacy online. This worry affects business...

rightArrow

Tags: , , , , ,

How big is the tablet market in the US?

How many people own tablets in the US? A new study by the Consumer Electronics Association (CEA) sheds some light on tablet ownership in the US. About 44% of US online consumers owned tablets as of...

rightArrow

Tags: ,

So Long IE7. Companies Elect to Replace PCs Over Supporting Internet Explorer 7.

It's cheaper to purchase a new computer than to keep supporting Microsoft's legacy browser. NursingJobs, a company that connects nurses with medical facilities and patients, said they will buy new...

rightArrow

Tags: , , ,

Importance of social commerce for retail brands

A report by 8thBridge, SOCIAL COMMERCE IQTM RETAIL 2013, highlights the social media adoption by retail brands and their social commerce strategies. As expected, most retailers have adopted Facebook...

rightArrow

Tags:

Video previews help sell Facebook apps

Facebook app designers have a new promotional tool at their disposal for attracting users to their apps. Videos can now be added to an App Details page in Facebook's App Center. The App Center is the...

rightArrow

Tags: , ,

B2C brands are more ahead of the curve than B2B brands with mobile

According to a study, Marketer Perceptions of Mobile Advertising - 2013, by Ovum and IAB, B2C brands are more ahead of the curve than B2B brands when it comes to mobile marketing. B2B brands tend to...

rightArrow

Tags:

Misspellings and typos now supported by Apple

Apple recently updated the App Store search engine to assist users with finding apps against all odds, including misspellings, typos and "fat-fingered" searching errors. Sarah Perez at TechCrunch was...

rightArrow

Tags: , , , ,

Study Indicates Only 11% of Top Companies Use Responsive Design

A new report for the Interactive Advertising Bureau (IAB) indicates that very few company’s websites are designed and coded to be Responsive. Responsive Design, which has emerged as the most...

rightArrow

Tags: , , ,

Android apps for SEO?

This news may surprise and intrigue SEO professionals.... Google announced that content within Android apps can now be indexed for search. The new capability is called app indexing. Specifically app...

rightArrow

Tags: , , ,

Is showrooming a threat to retail profits?

Showrooming is the term used to describe the act of using mobile phones to do price comparisons, feature comparisons, check reviews or product details while in a physical store. Showrooming does not...

rightArrow

e-book

Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

iot-ebook-mockup

Tel 212-993-7809  

Ironpaper ®
10 East 33rd Street 
6th Floor
New York, NY 10016
Map

Ironpaper - B2B Agency

B2B Marketing and Growth Agency.

Grow your B2B business boldly. Ironpaper is a B2B marketing agency. We build growth engines for marketing and sales success. We power demand generation campaigns, ABM programs, create B2B content, strengthen sales enablement, generate qualified leads, and improve B2B marketing efforts.

Ironpaper Twitter Ironpaper Linkedin