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Local Marketing Tips For B2B Franchise Businesses

Local Marketing Tips For B2B Franchise Businesses Owning a B2B local franchise business has its fair share of perks. And while advantages like instant brand recognition and an established business model give you an edge in the marketplace, they’re not the whole story. You still have to invest in...

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B2B

What is Lean marketing?

So, what is Lean marketing? Lean process represents a fundamental change in the way companies build websites, software, products and manage marketing. Lean is about validating hypotheses and iterating to reduce the size of failures and increase the possibilities of success. The Lean marketing...

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Web design

Why Nonprofits Should Invest More In Their Websites

Why Nonprofits Should Invest More In Their Websites The nonprofit landscape has changed quite a bit in recent years. Organizations can no longer rely solely on phone calls, mailings, and event marketing to raise money and engage new donors. Today’s nonprofits need to be innovative in their efforts,...

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B2B

What is Marketing Automation?

What is Marketing Automation? Marketing Automation: The automating of time-consuming sales and marketing activities, so you can reach a larger group of consumers more efficiently and via multiple channels online (such as email, social media, websites, etc). “The reality is the best marketers are...

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SEO

Is HubSpot a Good Solution for Nonprofit Organizations?

Many nonprofits are misguided in feeling that "every dollar should go to the mission." Many nonprofits believe, "we can't spare money for technology." But by employing the right technology and marketing processes, a nonprofit can become more self-sustaining, expand their reach and win new...

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B2B

B2B Content Marketing Tips and Best Practices

Content builds long-term value for marketing and lead generation; it's essentially the "meat and potatoes" of marketing. Just because your brand focuses on B2B transactions doesn't mean your content should be dry and over-saturated with tech lingo. Buyers and prospects researching B2B companies...

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B2B

Improve eCommerce sales with email marketing

Email marketing accounts for over 7% of all transactions on ecommerce websites, making email the one of the most effective ecommerce marketing channels, according to a report by Custora. Email is a critical part of an eCommerce brand's sales-nurturing and engagement strategy. The roles that email...

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B2B

The value of dark social channels for marketing

Dark social channels may have more of an influence on your prospective buyers that you might imagine. These traditionally hidden spots carry great influence and sometimes live in the gaps of what marketing and social analytics tools are able to track. Dark social channels are forms of social...

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B2B

Defining a content strategy for the Internet of Things

We have arrived at a critical milestone in the evolution of computing. The Internet of Things is just that milestone, which promises to turn everyday objects into smart, connected objects--taking on a new meaning. Telecom companies and communication service providers have a unique opportunity to...

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B2B

Marketing Opportunities for the Internet of Things

The explosion of interest surrounding the Internet of Things presents a truly remarkable opportunity for marketing. The rise of internet-connected life, work and home is fueling growth and innovation across numerous industries--from communication services to manufacturing to healthcare. What caused...

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With input from leaders like you, Ironpaper benchmarks industry trends in B2B marketing and sales. All participants can pre-register for the report to gain access to the viewpoints of the top B2B leaders.

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Ironpaper’s comprehensive B2B marketing and sales statistics list helps companies uncover trends and changes in the industry. Learn how businesses plan to prioritize marketing and sales efforts and obstacles that could hinder growth.

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

Download our comprehensive guide on the opportunities, challenges, and best practices for IoT solution providers in the B2B space.

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