B2B Articles - January 11, 2015
Many nonprofits are misguided in feeling that "every dollar should go to the mission." Many nonprofits believe, "we can't spare money for technology."
But by employing the right technology and marketing processes, a nonprofit can become more self-sustaining, expand their reach and win new advocates.
Hubspot is an inbound marketing software platform that helps attract, manage and analyze the lifecycle of users and donors. Hubspot can be used for both businesses and nonprofits to help organizations grow, scale and achieve marketing goals.
Technology, when coupled with the right strategy and execution, can be a powerful accelerator for a cause — building supporters, fundraisers, and advocates, and expanding the base users belonging to the cause.
Digital marketing and analytics are now imperatives for nonprofit organizations, for a few reasons:
Hubspot is a powerful "all-in-one" marketing platform. From attracting visitors to closing conversions through the fundraising process, HubSpot brings your entire marketing funnel together and shows what marketing and communications works and which efforts do not. Hubspot helps nonprofits control their content, channels and marketing performance while getting a 360 degree view of the people who matter most to campaigns.
Yes, Hubspot is a powerful tool that helps nonprofits improve their marketing and communications to attract donors, build engagement and build an advocacy base by providing centralized data and analytics, as well as robust publishing tools.
The major downside we've seen is the lack of integration between HubSpot and platforms used for donations.
However, HubSpot has recently announced integrations with B2C e-commerce platforms like Shopify, which may indicate they will move into this space soon.
More ideas for nonprofits: Attracting micro-donations through nonprofit website fundraising and Defining digital advocacy for nonprofits and nonprofit marketing
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