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B2B

Social Selling for B2B Telecom Companies

Social Selling: Connecting with potential B2B buyers via social tools, such as LinkedIn or Facebook. Social selling in action: Social selling takes the form of answering prospect questions, supportive engagement, and sharing helpful, timely content. These consistent interactions nurture the...

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B2B

Can Inbound Marketing Attract Qualified MVNO B2B Leads?

Inbound marketing can be highly effective for attracting qualified MVNO B2B leads to your company by creating content designed specifically for them. Once prospects find their way to your site, your content keeps them coming back for more, and they become long-term customers and brand advocates....

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B2B

5 Demand Generation Tips for Attracting OEM Leads

Over 90% of B2B buyers begin their research on Google – HubSpot The key to successfully marketing to original equipment manufacturers (OEMs) is to speak their language and meet them where they are. The reality is that OEM CIOs, CTOs, technology directors, and VPs are researching business solutions...

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B2B

3 Things to Consider When Marketing IoT Services Models: Wireless Industry

By Katie Surace Smart homes currently lead the Internet of Things market with 294 million connected things expected to be in use in 2015, according to Gartner. Gartner also estimates connected things within smart cities to reach 1.1 billion in 2015. These figures represent only a portion of the...

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B2B

Marketing to MVNOs: B2B Lead Generation Tips for Communication Service Companies

According to Ovum, MVNO global subscriber base is projected to reach 185 million by 2015, and with this growth, MVNOs will race to add features, partnerships and add-ons to their service to win this race for subscribers. This level of growth presents an excellent opportunity for communication...

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SEO

8 Reasons Arts Organizations Need to Embrace Digital Marketing

99% of arts organizations have a website, 97% have a social media presence, 85% accept donations online, and 72% sell tickets online. – Pew Research Digital marketing has transformed the arts by enabling organizations to engage with audiences and supporters in new, more effective ways. At...

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SEO

5 Ways to Use Inbound Marketing for SaaS Startups

Inbound marketing is about attracting qualified leads to your SaaS startup by creating content designed specifically for your target market. It’s a strategy that focuses on being helpful and relevant over being disruptive and invasive. Once leads arrive at your site, your content, digital...

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B2B

How To Improve Lead Generation Using Gated Content

By providing an incentive in the form of gated content, you can increase your opt in form conversions by 300%. – JustUno 80% of B2B content marketing assets are gated. – Starfleet Media 61% of marketers say lead generation is their top priority for 2015. – Conductor Gated content is a piece of...

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social media marketing

Online Marketing Tips for Charter Schools

Today, one in every 20 public school children in America attends a charter school. – The National Alliance for Public Charter Schools Overall charter school enrollment increased by approximately 225,000 students during the 2012-2013 school year. – The National Alliance for Public Charter Schools...

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B2B

The Benefits of Website Personalization for B2B Companies

Amongst best-in-class B2B content marketers, 71 percent tailor content to the profile of the decision maker. – The Content Marketing Institute By 2018, 70 percent of B2B e-commerce sites will offer personalized features for customers. – Gartner By 2018, B2B companies with effective personalization...

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Marketing Opportunities for B2B IoT Companies

The Internet of Things is reshaping and defining markets, so much so that it has been dubbed “the next Industrial Revolution.”

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